Making the decision to place Kimbo Slice and ken Shamrock in the main event of Bellator 138 paid off for the promotion and Spike TV, as the event generated the largest average audience numbers in history.
According to numbers released on Monday, the main event between Slice and Shamrock was watched by 2.1 million, while the card landed at 1.6 million.
Below is the complete release:
The highly-anticipated showdown between Kimbo Slice and Ken Shamrock was the highest rated and most watched Bellator MMA fight ever on Spike. The Slice-Shamrock fight delivered 2.1 million viewers (11:45pm-12:00am) on Friday, June 19.
The overall Bellator 138 card also drew record numbers for Bellator on Spike, delivering 1.6 million viewers and was #1 with Men 18-49 in all of television in its timeslot. It also ranked #1 with Adults 18-49 on cable in the timeslot.
Bellator 138 easily aced the sports competition on Friday night, beating FOX’s coverage of U.S. Open golf by 128% with Men 18-34, 99% with Men 18-49, and 89% with Men Adults 18-49.
Kimbo Slice-Ken Shamrock was also the most watched MMA fight on cable since January.
More detailed information including peak viewership and 3-day DVR playback will be available later this week.
Bellator 138 was a knockout with social media as well –
· Social reach was over 105 million compared to the previous high of 40 million (Bellator 131)
· #Bellator138 trended worldwide and No. 1 in the U.S. from 15 minutes into the broadcast until the end
· Most unique Twitter authors ever for a Bellator event
*The previous high was set at Bellator 131 with 1.8 million viewers (live rating) for the Tito Ortiz-Stephan Bonnar fight and 1.2 million viewers overall.