Jon Jones took the chance to shine in front of the world and ran with it back when Rashad Evans was injured.

Now, several years – and successful title defenses later – Jones continues to do the same thing.

After getting into a scuffle with Daniel Cormier earlier this week, “Bones” accepted several interviews with mainstream media to talk about what went down. The two will square off next month at UFC 178.

“It wasn’t one of my best moments, but I’ve apologized for it,” said Jones, during an interview with UFC Tonight. “It turned off a lot of people, and turned on a lot of people. I’ve had a lot of interesting feedback from it.

“Jimmy Kimmel called me, Good Morning America called. For the people who found it tasteless, I apologize.”

For Jones, the idea that he is a “good” guy and a “heel” just comes with the territory. Since stepping in for Evans and defeating Mauricio “Shogun” Rua, “Bones” has taken on several different roles.

“I’m just myself,” he said. “Nobody taught me how to be a public person. I’m living and learning. If I make mistakes, I learn.”

Outside of the Octagon, Jones was involved in an early-morning crash near his home that left his car damaged. He has also made several comments on social media sites that were immediately taken down. Nevertheless, he knows once the cage door closes in September, it will just be Cormier and himself to go to battle.

“I’m very confident in the fight,” Jones said. “Daniel is a magnificent competitor, a great challenge. When I get those great challenges, they bring out the best in me.”