Move over Quinton “Rampage” Jackson. Reebok has a new face of MMA.

The shoe and clothing giant has signed an endorsement deal with World Series of Fighting featherweight champion Georgi Karakhanyan. The fighter confirmed the deal on Thursday.

The Russian-born fighter has posted a 23-3-1 record since turning pro in 2006. That includes nine consecutive wins – the last of which was a submission victory over Lance Palmer in December that netted him the WSOF title.

Karakhanyan also won the Tachi Palace Fights featherweight title and was a champion at Grapplers Quest 2012 in the Men’s No Gi Advanced division of 150-159.9 pounds.