Bellator might have the support of Viacom and a slot on Spike TV, as well as the ability to bring in free agents like Mo Lawal and Quinton Jackson, but don’t expect UFC President Dana White to lose any sleep over the promotion’s prospects. In White’s mind, a tag as sport’s second biggest organization is a meaningless label and he’s beyond confident his company will never be supplanted at the top.

“They’re never going to be as good as us,” said White of Bellator and other smaller shows in an interview with MMAJunkie. “This is what we do 24 hours a day, seven days a week. Christmas. Easter. Let Christmas time come. Viacom shuts down from December 3 to after the new year and then all the big holidays in between. Christmas? I’m on the f*cking phone on Christmas. Easter? I’m on the phone. Thanksgiving? I’m on the phone. Bad sh*t happens in our business every day, and if something real bad happens, I’m on a f*cking plane on Christmas Day flying to fix it. That’s the difference between us and everybody else.”

“Nobody’s ever going to outwork us or outhustle us. That’s just never going to happen. It’s impossible,” he concluded. “We just beat the Rolling Stones in Winnipeg. I’m not just trying to beat Viacom MMA or any of these other guys. I want to beat the f*cking Rolling Stones. I want to beat Major League Baseball on Wednesday night if they’re going head-to-head with us in the timeslot. I want to beat the NFL someday. I want to beat everybody. I want to win.”

Thus far, there’s no question the UFC is indeed winning. Adding to the uphill climb, Bellator’s ratings hit rock bottom with last week’s Summer Series show despite the evening also featuring the debut of Bellator: Fight Master and four tournament tilts.