There’s been a noticeable upswing in UFC welterweight Jake Ellenberger’s trash-talk as of late thanks to his UFC on FOX 8 fight with Rory MacDonald (14-1). The typically soft-spoken, hard-working Ellenberger has abandoned the first part of that label by providing a constant stream of smack directed at MacDonald. The root of Ellenberger’s issues with the 23-year old, or so it seems, relate to the MacDonald’s attitude of self-entitlement brought on by the level of hype he’s received at such a young age.

“I love how much the media has pushed him, and that makes it better for me,” said Ellenberger in a recent interview with Bleacher Report. “They like to embellish this young kid. Rather than base things on his accomplishments, it’s more about his potential. I really don’t know why, to be honest with you.”

Still, though he might disagree with others’ assessments of MacDonald, Ellenberger understands a win over someone with the Canadian’s buzz could result in a title-bout coming sooner than later.

“This is a huge, pivotal fight for the welterweight division. It can set the tone for the division going into the end of the year. It’s a huge fight and there is no bigger place than on FOX,” Ellenberger explained. “Then you factor in that I don’t like him, and that should make it fun to watch. I just don’t like him and it’s something I’m definitely looking forward to.”

“This is how this fight is going to go – Buffer screams. Rory runs. Jake swings. Rory sleeps. Crowd screams,” he concluded.

Ellenberger will be gunning for his third straight win come showtime on July 27. He was last seen improving his overall record to 29-6 with a knockout of Nate Marquardt in March.