UFC-162-posterUFC middleweight champ Anderson Silva made headlines this week for uncharacteristic reasons after the pound-for-pound king skipped out on an event aimed at promoting his upcoming title-defense against Chris Weidman. As a result, Silva was fined $50,000 and received a minor tongue-lashing from organization head Dana White.

“We had a full media day set up for him in Los Angeles, and he just decided he didn’t want to do it, so he’s being fined $50,000,” said White in an interview with MMAJunkie. “He doesn’t like talking to the media, but it’s part of his contractual obligation. Everybody wants more money, more money, more money, but nobody wants to sell the fight or go out and talk to the media. Talking to the media is part of your job, whether you like it or not.”

White did not elaborate on how Silva would be handled if he missed any future media obligations.

The 33-4 Silva is set to face Weidman on July 6 at UFC 162. He is a perfect 16-0 inside the Octagon, while Weidman is also unbeaten albeit in his nine-fight career rather than just under the UFC banner.