Few fighters have been more deserving on paper of a title-shot than UFC welterweight Jon Fitch was after finding victory five straight scraps from 2009-2010 in hopes of getting a second shot at champion Georges St-Pierre. However, the organization ultimately went a different direction, leaving Fitch to wonder if he had to win eight in a row like he did to get his first crack at GSP.

The 34-year old would never find out, earning a Draw against B.J. Penn in his next outing and suffering a knockout loss to Johny Hendricks in the following fight.

Apparently the situation still rubs Fitch the wrong way as was made clear in a recent interview with the 23-4-1 grappler.

“There’s no system for picking number one contenders. There’s no order, there’s no lineup, there’s no point system. It’s just whoever they feel they’re going to make the most money off of. That’s who gets the title shot. It kind of sucks, because in other sports there’s kind of a clear path; you do this, this and this, and you get this,” complained Fitch to FCFighter. “That’s just not the way combat sports work I guess. It doesn’t work that way with boxing or the UFC. It comes down to showmanship. I have to be a better showman to get a title shot. I don’t have to be a better fighter. I just have to be a better showman.”

Fitch acknowledged improving his profile as an entertainer was not only a matter of talking trash to sell a fight but also finishing foes rather than racking up decisions as he has so many times before. Fortunately, the American Kickboxing Academy staple won’t have to wait long to try and make such a statement, facing Erick Silva next month at UFC 153.