Rumors have been circulating that Zuffa has been shopping the UFC to potential investors. ( first heard of these rumors last weekend during EliteXC’s ShoXC event in Atlantic City.

The rumors of a potential UFC sale were again running rampant this past weekend at UFC 81 in Las Vegas and Steve Cofield of Fox Sports Radio 1460 asked UFC president Dana White to comment on them during a post-show radio broadcast. ( has transcribed portions of the exchange between Cofield and White.

Cofield: “Looking ahead… Well, you tell us first, what’s going on this week? You said you’re going on the road. You’re working in Canada. Is it something to do with a (network) TV deal?”

White: “You know I can’t talk about it. I’m going on the road to get some stuff done. Hopefully I come back with the prize.”

Cofield: “I heard it from some of the most reputable guys in the business. We were hearing the crazy rumor the last three days that the UFC is on the sales block.”

White: “Yep, I heard that one too. I heard that one last year too… If that was the case and that was what I was doing this week it wouldn’t just be me flying out there. It would be me, Lorenzo, Frank; I mean there’d be an army flying out there if this thing was for sale.

“Listen, the way that I look at business… is your house for sale? … No you’re not selling your house but I bet you that I can buy it. No the UFC is not for sale. (I’m) 38-years old. I love this stuff. We have big plans and we’re working on a lot of things. ”

Cofield: “Have you gone into, say, a TV negotiation and they’re like, okay, ‘Let’s negotiate, negotiate,’ and then they’re like, ‘Okay, how about we buy you?'”

White: “Yeah. Yeah, that has happened.”

Cofield: “So maybe that’s where it came from?”

White: “Yep. There have been many offers made on the UFC. (But) they weren’t big enough. Like your house. Know what I mean? (But) your house isn’t for sale. I think everything in this planet is for sale. You could buy my shoes right now if you offer me the right money. But my shoes aren’t for sale.

“So… No, I’m not flying out of town next week to go sell this thing or anything like that. Hopefully when I come back in town next week I’m gonna at least be in the direction of announcing some big news.”

White’s denial is pretty clear. However, specific buyers have been linked to the rumors and one of the rumored buyers is Vince McMahon’s World Wrestling Entertainment.

Click here to listen to White addressing the rumors. We’ll have more details as they become available.