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UFC and Harley Davidson extend partnership for multiple years

The only motorcycles worthy of being in the octagon will remain there for years to come. UFC and Harley Davidson announced today that they have renewed their partnership, which started in 2008, for multiple years.

UFC sent out a press release to celebrate the partnership renewal.

Along with Harley Davidson remaining a main sponsor of the UFC, they two announced a “Hometown Throwdown” sweepstake, which will allow fans to vote where a 2012 UFC event. Voting begins next month and fans can vote online at Zuffa has run this promotion before in 2010 with WEC and AMP Energy. Glendale, Arizona won the fan vote and hosted the final WEC event in company history.

“We love keeping the fans involved and so does Harley-Davidson, so we’re also excited to partner with them for the Hometown Throwdown. This is a great promotion. Fans are always asking for us to bring a UFC event to their city and now they’re in control. If they want the UFC in their city, they just have to rock the vote,” said UFC President Dana White.

This past Sunday, UFC Live 5 took place in Milwaukee, Wisconsin, the hometown of Harley Davidson. In the main event, Chris Lytle not only picked up a victory over Dan Hardy, a submission of the night bonus and fight of the night bonus, he also rode out of Milwaukee on a brand new 2012 Harley-Davidson HD BLACKLINE.

“We were excited to have the UFC visit Harley-Davidson’s hometown of Milwaukee this weekend for the first time ever,” said Harley-Davidson Chief Marketing Officer Mark-Hans Richer. “To celebrate UFC’s arrival in our hometown, we wanted to present the winner of the main event with a gift that only Harley-Davidson could pull off.”

UFC and Harley Davidson continue to prep the finer points of the “Hometown Throwdown” and more details will be announced in the coming weeks.


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