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“Strikeforce: Fedor vs. Henderson” only nets average attendance, live gate

Though boasting one of the most talent-rich lineups in promotional history including a championship bout and main event labeled by many as a super-fight, it unfortunately looks like “Strikeforce: Fedor vs. Henderson” still underwhelmed at the box office this past weekend.

CEO Scott Coker revealed the relevant information at the post-show press conference where he stated the Sears Centre housed approximately 8,300 fans for a live gate of $638,000. The figures, though far from terrible, only ranked third in terms of Strikeforce’s 2011 offerings and didn’t even crack the company’s all-time “Top 10” list.

Also potentially troubling in terms of the financial impact involved, headliner Dan Henderson is reported to have earned $800,000 for his first round TKO of Fedor Emelianenko who himself was set to take home $1.5 million with Showtime footing a solid portion of the bill. Those numbers, of course, don’t take into account salaries for the other eighteen fighters on the card or additional expenses attached to event.

Strikeforce stopped in the Chicago-area two years ago when Emelianenko fought Brett Rogers but gate/attendance were never announced.


  • weak……and this was one of the marketed strikeforce cards ever…..i saw commercials and ads all over the place.

  • hindsightufuk says:

    anyone know which 2 Strikeforce events had better revenue this year?

  • Brendhan Conlan says:

    “Strikeforce: Diaz vs. Cyborg” (9,059) / “Strikeforce: Fedor vs. Silva” (11,287)

  • Angry Mike says:

    So the question in my mind is whether this reflects on the card, the Strikeforce org., or both. Hendo and Fedor are legends in the sport, but their glory days were years ago in Pride. Newer fans just don’t really know who they are. On the other hand, maybe Strikeforce is perceived as second best to UFC, and people didn’t want to spend the money. Zuffa’s recent purchase of Strikeforce may have further diminished the brand.

  • BigDave says:

    Strikeforce is frankly a horrible brand. theres no specticle, no extra frills that make for an exciting night around the fights. Plus lets face it, they really dont have much in the way of marketable fighters to the average mma fan other then Fedor and his marketability had already taken a huge hit in america due to there “what have you done for me lately” attitude, and losing last night has all but made him a opening fight of the ppv fighter. But not to worry, strikeforce contracts are running out as is the deal with showtime and it will finally die.

  • hindsightufuk says:

    Strikeforce have loads of Marketable fighters, they just arent marketed very well.
    you take Hendo, Fedor, Kharitanov, Silva, Woodley, Overeem, Werdum, JZ, Fancy pants, Gilbert, Josh, Woodley, Saffiedine, Couture, Cyborg, Blanco, Gegard, Mo, Gracie and so on and so on, and put them in the UFC, call them top 10 or future top 10 and they instantly become among the most marketable fighters in the world.


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