Typically thought of as a home for music videos and pop culture, MTV 2 is now adding Mixed Martial Arts into the mix to capitalize on the network’s high concentration of young adult viewers. According to a press release from Bellator Fighting Championships, the growing MMA organization will debut on the MTV airwaves in March after signing a three-year deal offering two live tournaments annually as well as a handful of special features on the promotion.
“We are thrilled to partner with MTV2 which has such a strong audience of hard-to-reach young guys,” said Bellator CEO Bjorn Rebney. “With a timeslot on a prominent nationally-distributed cable network aimed at young men, we now have the perfect platform to showcase our exciting, action-packed tournaments and fighters.”
“MTV2 is the perfect home for the intense mixed martial arts action of Bellator,” added Eric Conte, Senior Vice President of Programming and Production at MTV2. “MMA is at the top of our audience’s wish list, and partnering with Bellator to bring live events and specials to MTV2 made complete sense since our viewers are so hungry to see more MMA on-air.”
Bellator’s premiere next Spring will not be the first exposure MTV viewers have had to the sport, as MMA has been featured on a handful of news specials (including a feature on UFC lightweight champ Frank Edgar) and the Jason Miller-hosted “Bully Beatdown” in addition to shows involving other combat-related components like Muay Thai and Vale Tudo.