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Is a StrikeForce DVD Release a Hot Commodity? Well…

Strikeforce has announced that the promotion will be releasing their first DVD on October 12; entitled “Strikeforce MMA”. Retail price for the DVD release is $29.99 (and $34.99 in Canada).

The 2-disc release, features preliminary and main card fights from “Strikeforce: Heavy Artillery,” “Strikeforce: Los Angeles”, and “Strikeforce: Fedor vs. Werdum,” will provide approximately six hours of content. It will also include rare Special Features such as “Never-Before-Broadcast Fights” and “Exclusive Fighter Interviews”.

Although I’m a supporter all things MMA, I’m truly surprised the promotion has chosen to invest funds in the production of DVD’s at this time. Their lack of brand recognition to the casual fan or even the new potential fan in my opinion is minimal. If they were featuring main card fights that were on a PPV and not previously on network or cable television with in the last year I might be able to get behind the project a bit.

With fluctuating ratings and most MMA fans not being sufficiently enamored with the production and match making of the promotion, one has to ask are the return profits of the sale of this product worth the investment from Strike Force?

In my humble opinion they could have used these funds to market there upcoming cards more aggressively than in the past to secure better ratings, and they could have in general marketed and advertised there promotion as a whole to build up brand recognition and help in making the Strike Force logo and products synonymous with MMA similar to what Zuffa has done with there UFC promotion.

So I guess the question is, are you planning on purchasing the Strike Force DVD?

The DVD disc breakdown is as follows:

Disc One:
STRIKEFORCE: Heavy Artillery Featuring:

  • Alistair Overeem vs. Brett Rogers, May 15, 2010
  • Antwain Britt vs. Rafael Feijao
  • Roger Gracie vs. Kevin Randleman
  • “Jacare” Souza vs. Joey Villasenor
  • Andrei Arlovski vs. Antonio Silva
  • Weigh-in
  • Undercard
  • Post Fight Interview

Disc Two:
STRIKEFORCE: Live Featuring:

  • Robbie Lawler vs. “Babalu” Sobral, June 16, 2010
  • Hugo Sandoval vs. Marcus Kowal
  • Jeremy Umphries vs. R.J. Clifford
  • KJ Noons vs. Conor Heun
  • Tim Kennedy vs. Trevor Prangley
  • Evangelista Cyborg vs. Marius Zaromskis
  • Weigh-in
  • Undercard
  • Post Fight Interview

STRIKEFORCE: Fedor vs. Werdum Featuring:

  • Fedor Emelianenko vs. Fabricio Werdum, June 26, 2010
  • Bobby Stack vs. Derrick Burnsed
  • Yancy Medeiros vs. Gareth Joseph
  • Bret Bergmark vs. Vagner Rocha
  • Chris Cope vs. Ron Keslar
  • Josh Thomson vs. Pat Healy
  • Cris Cyborg vs. Jan Finney
  • Cung Le vs. Scott Smith
  • Weigh-in
  • Undercard
  • Post Fight Interview
  • brashleyholland says:

    These were all Showtime events, yes? Do we know if Showtime owns all or part of this footage? And if so, are they footing all or some of the bill? That would certainly make (some) sense.

  • MCM says:

    What is their targeted distribution area? If they are going nation wide, maybe not so smart. If they keep it to the west and southwest areas where they have a huge following from their pre-Fedor days, I could see them making money.
    It doesn’t cost a lot to put out DVD’s especially since they already have all the footage, which is 80% of the upfront costs. I think they’ll make a profit off this (although not from me) and then use that money to.. “market there upcoming cards more aggressively than in the past to secure better ratings”
    It’s not a bad idea on their part.

  • hindsightufuk says:

    i’d buy it, but i guarentee it will cost about $10 on ebay brand new, just like all the elitexc dvd’s did.
    and yes i own all those too, and the early strikeforce events, gracie/shamrock, overeem/belfort & a couple challenger series have been released down the years.
    now i just need Dream and Sengoku to have official US releases.
    the more official mma dvd’s the better


    Half of the guys featured I have never heard of and have no interest in seeing fighting-There is just too much current MMA content on basic cable for me to go out of my way to buy this DVD

  • Dufresne says:

    I can understand them putting these out on DVD, but I can’t really understand the pricing. Yeah they give me 6 hours of footage, but so does just about any DVD release and they only cost $15-20.

    The UFC put out video tapes of their cards from the beginning, but there’s a huge difference in video between releasing a video in 1993 and releasing one in 2010: the internet. People in 1993 bought the videos because most people didn’t get to see the fights live, almost no one knew who won or how, and buying or renting the videotape was pretty much the only way to see them. But with the internet you can go to google or youtube and simply search for the fights and find 95% of them. Hell, with torrents and how cheap blank DVDs are, you can simply wait a day or two after their release and download the entire thing to watch on your TV for less than 50¢, none of which makes it’s way to SF.

    I’m hoping that whatever funds they do collect from this, they use to actually promote their next card. If I wasn’t on MMA forums on a literally daily basis, I wouldn’t have any idea of when any of their events are.

  • “I’m hoping that whatever funds they do collect from this, they use to actually promote their next card. If I wasn’t on MMA forums on a literally daily basis, I wouldn’t have any idea of when any of their events are.”

    Well said, and even being on forums daily, most of the time we still dont know what the entire card is until a week before showtime. I will probably buy this, but I’ll do so at one of my favorite preowned dvd outlets(just like i have my ufc collection). Truthfully they should’ve went for a best of DVD instead of just putting events on multidiscs


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