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TapouT, other MMA labels, sold to brand-development company

MMA took another significant step towards the mainstream this week when Authentic Brands Group LLC purchased the sport’s foremost merchandising brand, TapouT, along with Hitman Fight Gear and Silver Star in hopes of expanding their profile both in the United States and abroad.

Though the financial figures involved were not released to the public, TapouT made nearly $200 million in sales last year and is already available in a number of retail outlets such as Kohl’s, K-Mart, and JC Penny.

“We strategically chose these acquisitions as our first big move because we’re getting into the right business at the right time. We’re looking forward to working with the best brands and the best athletes in the world as we transition these (companies) into global lifestyle brands with our retail and licensing partners,” said Authentic Brands’ CEO Jamie Salter in a press release on the deal.

It was also confirmed TapouT founders Dan “Punkass” Caldwell and Tim “Skyskrape” Katz will remain integral parts of the clothing line they, along with the late Charles “Mask” Lewis, originally peddled from the trunk of a car.

As Caldwell put it, “TapouT is more than a company or a brand to me, it is a way of life. With the passing of my best friend and co-founder (Lewis) we’ve been through a lot. Now we are focused on continuing to set the standard as the industry leader, bringing to life Mask’s dream of building a billion dollar empire. Authentic Brands Group understands what TapouT is about and they share our vision. Mask always said to simply ‘believe’ and that one word became our formula for success. We believe in Authentic Brands Group and they believe in us.”

TapOut is currently considered the sport’s leading apparel company and sponsors a number of Mixed Martial Artists including Dan Hardy, Jake Shields, Ryan Bader, Quinton “Rampage” Jackson, Roy Nelson, Dan Henderson, and Michael Bisping.

7 COMMENTS
  • Rece Rock says:

    I don’t consider it selling out… I consider it success. Especially they will more than likely stay on as consultants and representatives of the brands… Sometimes you can dream as big as you want but with out the knowledge or resources to take it to the next level you might never see it come to fruition… I think these guys didn’t do this for a paycheck I think they did it to keep a monster of a company from overwhleming them and underperforming while the market is hot and they probably stepped back and said this is bigger than what we can operate and it’s only going to get bigger over time…

  • danw84 says:

    They should have bought Affliction along with these 3 and just put them all together as Douchebag Clothing.

  • CMT says:

    I was wondering how long it would take before 5oz ran this story.

    @dan84 – Are there any MMA clothing companies you like?

  • danw84 says:

    I don’t really like flashy, attention wanting clothes of any kind. But tapout guys are just so… tapout.

    But to answer your question, I’m a huge fan of Ranger Up.

  • Rece Rock says:

    Another thought is the bigger these companies get the more fighters they can sponsor and with bigger checks…

  • danw84 says:

    Haha I don’t have anything against these dudes paying fighters as much as they can possibly justify, and I have no problem with the fighters getting those paychecks.

    You know exactly who I’m talking about if I talk about the guys at the bar or club wearing tapout with their freshly shaven arms so you can clearly make out their sleeve tattoos, etc.

  • Rece Rock says:

    I dunno where everybody else lives but in NYC/NJ the douche bags wore affliction, ed hardy and shit like that almost 2 years ago they long have since moved on to other douche attire…well besides the jersey shore cast but they get paid to wear that shit.

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