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Versus scores big with 1.24 million viewers for UFC on Versus 1

Versus has announced the numbers of their first ever UFC broadcast Tuesday,  the average of 1.24 million viewers has to be viewed as a win for the budding cable sports network.

The numbers  gave Versus a win in the key 18-34 year old demographic and a 232 percent increase over “WEC 47: Bowles vs. Cruz” .  The numbers were good enough to secure second place overall in the ratings.

Versus is available in over 75million homes, and was successful in coming to an agreement with DirecTV just one week ago to put the upstart sports network back on the satellite provider.  Many have pointed to the UFC’s involvement with the network as a major factor in the agreement being reached.

It was also announced that  UFC on Versus 2 will take place on August 1, 2010, and will be held in Oakland, California.

7 COMMENTS
  • Angry Mike says:

    As a DirectTV customer I was extremely happy that Versus is available to me again. I wonder if there is available data showing how the recent deal affected the numbers. It had to help them, but I’d be curious to know how much.

  • In this day and age, there HAS to be a better way to figure out ratings beyond “sample households.”

  • qat says:

    Sergio Hernandez:
    In this day and age, there HAS to be a better way to figure out ratings beyond “sample households.”

    like what? there is no backward channel, just a normal multicast.
    besides, not everybody would like it if it were that easy to figure out what they are watching.

  • qat: like what? there is no backward channel, just a normal multicast.besides, not everybody would like it if it were that easy to figure out what they are watching.  (Quote)

    One would have to be pretty naive to think peoples’ viewing habits aren’t already monitored in a way that hasn’t been made public.

    /tin foil hat off

  • qat says:

    then please explain the technical possibilities to me, because i dont see many ways that would not be easy noticeable.
    and please dont include the fbi sitting in a van in front of your house. 😉

  • Angry Mike says:

    Is that who those guys are? They’re giving me the creeps.

  • hindsightufuk says:

    how does this compare to Spike fight night broadcasts?

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