twitter google

Dana White talks about the deal between the UFC and Flash Entertainment

With the UFC‘s recent announcement that Zuffa, LLC had sold a minority percentage of the company to the Abu Dhabi based, Flash Entertainment, UFC President Dana White recently took some out of his always busy schedule to share his thoughts on the recent deal in a Q&A session at UFC.com.

On why the deal took place:

We view this as the perfect strategic partnership to help us grow this business and fast track our expansion into other parts of the world… So this deal is a perfect strategic partnership. These guys are awesome strategic partners to help us reach that goal even faster.

On what Flash Entertainment is all about:

Flash is an independent live events and entertainment organization based in the UAE. Its sole shareholder is the Government of Abu Dhabi… The guys who run this company are young, hip, aggressive visionaries. They are big thinkers.

On the affect it will have on UFC operations:

As for the day to day and how everything runs, it’s business as usual.

On the length of the deal:

This is not a short-term investment. Flash is a long-term partner that understands the dynamics of our business model.

In closing:

I’ve been saying for years that UFC is going to become the biggest sport in the world. With this new partnership in place, it’s going to happen even faster. These guys get it and they love the sport. We built a relationship with them over the last few years, they’re guys we like, respect, and trust, and we know that they’re the perfect strategic partners. We made all the right moves over the years, done all the right things along the way, and we know that this is a good thing for the sport.

To read the full interview, CLICK HERE

18 COMMENTS
  • Kuch says:

    I see how it will help them do business in the UAE, but I’m not sold it will help them expand in other parts of the world. And while I understand the ADCC has a rich history, I would have figured an event in Brazil (or even Mexico) before one in the UAE.

  • Rece Rock says:

    there going where the money is… mexico and Brazil are hardly thriving

  • buryyourduke says:

    This isn’t about having an event in Abu Dhabi once a year or something. This is about a tremendous capital infusion into Zuffa. The folks that bought a share in the company have more money than they know what to do with, literally. I’m sure they overpaid, like they overpay for everything else from the West. This was an awesome deal for the UFC, and will allow them access to new markets, but mostly give them capital.

  • retrofitting123 says:

    Im sure this was a lucrative sale with limited control afforded to the shieks. The 10% stake was probably worth 100mill and these guys prob paid triple that.The more money the ufc has the better fights we will see so im all for it.

  • Lethal Liquid says:

    Don’t know if I agree with the more Zuffa makes the better fights we’ll see. Unless that pay scale increases, the jury is still out on that one. This could mean more free MMA which is great for everybody

  • Nick Havok says:

    Let’s all rejoice in happiness…Dana White and the UFC just made some more money!

    Woopie!

  • Angry Mike says:

    Business partnerships are like marriages. When they’re good, they’re really good. But when they’re bad, they can be hell. Hopefully this one is good even after the honeymoon.

  • I love Dana’s attitude. Being in the ring several times (boxing and kickboxing, not MMA yet) there is no better sport to really find yourself. I love the approach Dana is taking. Fighting is universal. Get in a fight and you learn about yourself faster than any other sport could hope to teach. I really hope MMA becomes the biggest sport in the World. Go Dan GO! Abu Dhabi is known and respected world wide..what a great business decision… I love it!

  • mikefab says:

    These guys got lots of money. Hopefully it will mean more talent coming to the UFC and better paydays for the fighters.

  • elkymbo says:

    Nick Havok: Let’s all rejoice in happiness…Dana White and the UFC just made some more money!Woopie!  

    I know you love to have a go Havok and I’m one for a bit of a stir myself, but don’t you think that the UFC getting more money behind them is a good thing for us fans?
    All it’s going to mean is better access for us fans which means better fights and more events.
    And down here in MMA starved Australia that’s a good thing.

    On a side note can anyone recommend some good websites to watch live streams of Strikeforce, Dream, Bellator, M1 and alike. None of that stuff gets broadcast here.

  • MMASwami says:

    Kuch: I see how it will help them do business in the UAE, but I’m not sold it will help them expand in other parts of the world.And while I understand the ADCC has a rich history, I would have figured an event in Brazil (or even Mexico) before one in the UAE.  

    The people of Brazil or Mexico just can’t afford to pay for a UFC. We’re talking ticket prices that average in the hundreds of dollars, American. I can’t see it being very cost effective for Zuffa to bring it’s product to a country where they don’t stand to make a decent return. They were taking a bath on the first few UK shows, can’t imagine how much they’d lose going to Brazil.

  • MMA-LOGIC says:

    “UFC is going to become the biggest sport in the world”

    He means MMA right? UFC is a company, MMA is the sport, Dana you dick!.

    “don’t you think that the UFC getting more money behind them is a good thing for us fans?”

    No elkymbo I don’t unless they cross or co promote. I really think if the UFC went bust it would be better for the fans. If the UFC died and all of their fighters went to Dream, WVR, Strikeforce, M1 etc we as fans would see all of the match ups that the UFC prevents now and will in the future (unless they all get greedy too). All of the other big companies work together at present. The UFC out and out stops fights between any UFC contracted fighter and any other non-UFC fighter, to the point of suing them if they try. There are a few reasons for this but all of them boil down to 1. The UFC wants your money. Before you say it again “UFC hater”, yes I hate the UFC (company not fighters) but it is because of this. Why all fans don’t feel the same is a mystery to me. The UFC stops fights between some of the best in the world for their own pockets and the fans thank them for it. WTF?. The f#cked thing is I feel like a pariah for wanting the best fighters to be able to fight each other without having to sign smothering unfair UFC money-motivated contracts.

  • mikefab: These guys got lots of money.Hopefully it will mean more talent coming to the UFC and better paydays for the fighters.  

    I can’t believe you had 2 thumb down b4 I posted one up. It does give the UFC more power which means m1 global/StrikeForce along with CBS will have to put out some money to compete. We all know these fighters need more money…especially the guys on the lower end of the card.

    I really like this move by the UFC. Its bold and ambitious.

    I really think this is a good move

  • socalmma says:

    first time posting on here.. its seems like we have quite a bit of UFC haters on here.. What a good majority of you keyboard warriors dont realize is that with having deep pockets creates deep talent. As far as preventing matchups? theres a few matchups id like to see ie: fedor vs whomever. what a majority of you fail to realize is that Dana will monopolize the business within the next 5 years and make it a major name like the NFL MLB NBA. You dont see NFL working with the CFL for talent do you? then how can you expect the leader in MMA to compromote when there is no need to financially do so? if it was your company how would you run it?

  • doctormma says:

    MMA-LOGIC no offense my friend but you contradict your nickname.

    Cross-promotion is not good for the game, history proves it is what is flushing boxing down the toilet.

    If you are fans of the best fights than one major league or two as in the case of weights and the UFC/WEC is the best thing for the sport. As the best will fight each other on a consistent basis without to many hold-outs or fights about how many times you pee in a cup.

    Multiple promoters and fighters chasing bigger pay checks in the face of losing their credibility by losing has gone on for years. Look at the whole drama over Mayweather and Pac-man. The fight is off till next year for sure with Mayweather running scared, and looking for excuses to beat a few more cans and collect a few more checks. What is best for MMA is one major league just like football, baseball, basketball, and ice hockey where the best compete.

    So I can appreciate that you hate Dana and Co, but unfortunately it is their business model that has grown and the likes of Pride, IVC, IFL, EliteXC, Rings, etc.. that has failed for one reason or another.. most of which was financial.

    Pride at one point had a great stable of fighters and put on amazing fights… people still talk about it.. but that model put them out of business. As you can see the current crop of Japanese promotions have to unite for a year end show just to get enough people in the building to equal the minimum gate at an old Pride event.

    Besides there is only a handful of fighters outside the UFC at the moment that could compete at the top end of the UFC pool now. As for stopping fights you must be referring to Fedor v Couture and a pro money making fighter system (which has already failed), and Fedor’s group of assorted con-men.

    No one fighter is greater than the sport, none should have a co-promotion beyond a slice of the PPV buys. That is boxing’s problem and like it showed in this case in MMA has replayed since eternity in boxing. The UFC tried everything to get Fedor in and the fights to happen, it is Fedor’s team of crooks that wanted to strong-arm a slice of the pie that they had no help in building. It is Fedor and Co. that stopped the fights and not the other way around.

    Your methodology of a system will mean we have to wait years to see championship fights because either the promotions want to protect their investments (fighters they marketed and funded), and fighters that would rather run from a fight because they are scared instead of fighting (for fear of losing the big pay packets), I remember Riddick Bowe once when forced to fight Lennox Lewis had a press conference to throw that bin in the belt, just because he already had been crushed a few times as an amateur to Lewis. He ended up losing his other belts anyways, but it took longer.

    Look at Strikeforce even though they have been doing an admirable job of signing cast-offs if they did one PPV they would blow their whole wad, and there aren’t many fights left after that. They at best are 3 fights deep in one or two divisions. That is why they stretch everything out, feed people cans. Lets face facts Over-Roids should have been forced to fight Fedor already and that is really the only fight they had beyond Rogers at HW.

    So I disagree with your whole premise and it being great for MMA.

    Will there always be promotions trying to muscle in on the UFC money.. of course… but the best thing is not to spread all the fighters across 30 of them and have them fight a decent opponent once every 3 years.

    Strikeforce itself was doing a great job until they blew their own business model and now because of CBS, Showtime, and the partnership with M1 will probably end up out of business sooner rather than later. Look at their CBS cards it has to have everyone on there on free tv just to please CBS. That means they will never make PPV, and will run out of good free fights before this fall. That my friend is a recipe for disaster, and although I like to see free fights it has to make sense business wise or my supply will constantly be running dry, and we will lose promotions for financial reasons constantly, and again avoid big-time fights.

  • MMA-LOGIC: If the UFC died and all of their fighters went to Dream, WVR, Strikeforce, M1 etc we as fans would see all of the match ups that the UFC prevents now and will in the future (unless they all get greedy too). All

    MMA-LOGIC: The f#cked thing is I feel like a pariah for wanting the best fighters to be able to fight each other without having to sign smothering unfair UFC money-motivated contracts.

    Lets not forget that these fighters need money. Most of them can’t afford insurance when they are guaranteed to get hurt. Fighters don’t have to fight for the UFC. The UFC provides the best possible upside for the immediate future for most fighters. If they can win with dominance in the UFC the chance for s big payday is presented that much more quickly and if they fail then they go to StrikeForce or somewhere else with some negotiation power. depending on how they do and how old they are.

    I don’t see or hear about StrikeForce calling out for Fedor to Fight Brock or Carwin or Mir. . . you get my point. I also don’t hear about Dream calling or any others publicly putting out there that they wan’t there fighters to fight the UFC fighters. It would mean bigger paydays for the fighters and the Companies.s

    The StrikeForce HeavyWeight Champion takes on the UFC HeavyWeight Champion who also holds the Dream’s Heavyweight Belt.. Fight! !To Unify the belts and see WHO is the Best Mixed Martial Artist on the Planet!!! I would love it!!

  • buryyourduke says:

    MMA-LOGIC, you lack logic. What you are proposing is the boxing model. How many of the fights you want to see in boxing actually happen? None of them. Who makes good money in boxing? Almost nobody. What you want will be the destruction of MMA as a viable sport. Face it, sports best prosper when there is one league or organization that is obviously the lead. The NFL, the NBA, MLB, NHL, etc. have made those sports what they are. If you go the multi-promotional route, the fighters and their handlers will be in charge of MMA. That’s the inmates running the asylum, and it will ruin MMA just like it ruined boxing.

  • retrofitting123 says:

    all i was saying in regard to money is that it may give the ufc the ability to sign more new talent -and that will lead to better fights.I never said that they lack good fights now or that money was an issue.

LEAVE A COMMENT!

You must be logged in to post a comment.