UFC President Dana White had his entire world flipped upside down inside the octagon at UFC 100 as his heavyweight champion, and biggest draw in the history of the UFC, took the opportunity to bash the promotion’s top sponsor for the event.
“I’m going to go home, I’m going to drink a Coors Light,” said Brock Lesnar following his recent mugging of Frank Mir. “That’s a Coors Light, because Bud Light won’t pay me nothing.”
According to White during a recent interview on espn1100.com, the outburst left him more shocked than anyone.
“Listen, I don’t tell people how to talk or what to say, but there was two things that I don’t like,” said Dana when asked about Brock’s post fight antics. “Obviously going after the sponsor was out of left field and the weirdest thing I’ve ever heard. I don’t know what that was all about.
“The second thing is, going up and getting in Frank Mir’s face after you’ve already decimated the guy, it’s not what we’re about. I never tell anyone how to act or how to be, but that’s out of line.”
When questioned about Lesnar flipping off the crowd and playing the villain after the bout White said he’s got no problem with that, just leave his sponsors alone.
“If you don’t want any of the fans to like you, I could care less,” admitted White. “You want to be a bad guy, be a bad guy, I don’t care. Don’t be the bad guy that did what you did to Bud Light out of the blue for no reason.”
Of course when most of us heard Lesnar’s off the wall statement about celebrating with a Coors Light because Bud Light wouldn’t pay him anything we assumed there had been some behind the scenes negotiations that may have fallen through between Lesnar’s people and Bud Light. According to Dana White, that’s the true shocker of the whole ordeal; they never even spoke.
“You want to hear the crazier part of this whole thing,” asked Dana. “His people have never even talked to, or approached Bud Light, ever. That’s the crazier part. I could see if Bud Light had disrespected him is some way and he just went nuts and flipped out.”