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5 Oz. of Pain sets new traffic records in January

Even though I spent a lot of time on the road this month working on business development deals and not able to post as much as I would have liked, the loyal readership of made January the biggest month in the history of this site!

Not only did we set our record for total page views in a month but we also set a new record for unique page views in a month. If you’re keeping track, January was the third month in a row in which we established new monthly traffic records for 5 Oz.

When 5 Oz. Chief Technical Officer David Andrest and I originally decided to abandon our previous blog format for a more traditional magazine-style format, it was met with a lot of criticism. We were told by critics that it was a mistake. However, we made the move because creatively, I felt unfulfilled running a blog-style site and because Dave and I both felt that a blog format can only take you so far from a business perspective. Dave’s vision for the new design of the site proved to be the right one because in spite of some of the lumps we took, our traffic and exposure has only increased.

I am sure our format change caused quite a few people to stop reading our site but since we’ve made the change over, it’s obvious that even more new readers have made the decision to begin reading 5 Oz. on a daily basis.

Despite our traffic increase, my daily challenge of monetizing the site in hopes that I can one day focus all of my attention into 5 Oz. remains an uphill climb. The challenge has become that much greater at a time in which the U.S. economy has gone further into the toilet. Sponsors simply aren’t spending money. That’s why the support of the sponsors we do have such as Combat Clothing, Sanctioned Violence, Ranger Up, and the World Combat Alliance is so critical As our traffic increases so do our server costs. Without the help of our sponsors to offset these costs, you would either see no 5 Oz. or see just a shell of a site with maybe 1-3 updates a day. If you appreciate what we do here and want to support us, I encourage you to support our sponsors. Let them know that their decision to sponsor 5 Oz. was a smart one by giving them whatever business you can afford to give them. And if you have a company and have a marketing budget, please consider supporting 5 Oz. Interested sponsors can get more info on what we have to offer by clicking here or e-mailing me at [email protected] (business, writing and sponsorships requests only, thanks).

I’d also like to publicly thank all of the radio shows that have allowed 5 Oz. to grace their airwaves in recent months and promote the URL. 5 Oz. is a grass roots company and I simply don’t have money for a marketing budget. By appearing on radio shows around the U.S., we’re able to promote the 5 Oz. brand and let people know that we exist without incurring any charges.

So again, thanks to everyone for the great month. I really appreciate it and I really appreciate the patience most of you have exhibited during in January. This is a very tough economy for me right now and I had to spend a lot of time recently on endeavors other than 5 Oz. that actually pay my mortgage. But though all of the obstacles 5 Oz. isn’t going away and we will continue to work towards taking the site to the next level.

Sincere Thanks,

– Sam Caplan

Founder and Publisher,

  • JJ Docker says:

    And many thanks to you, too.

  • JollyDV says:

    Bravo!!! Thank you for sharing the good news!

  • neijia says:


  • Tyler says:

    I’m not surprised even though I disagree with a lot of the opinions here this is one of the best MMA sites I’ve visited. Reliable information and not simply rumor goes a long way.

  • juan sanchez says:

    To the entire 5oz family Combat Clothing would like to the thank you, for helping us get off the ground with your site. We look forward to doing more with you in the future………you guys are the best.

    Combat Clothing

  • Mike Wolfe says:

    Congratulations, Sam and Co. I remain a big fan of the site.

  • JJ says:

    Keep up the good work guys.

  • CMT says:

    I love the new format. I was never a big fan of the blog style. This is the best MMA site I have found and enjoy reading the articles and the comments. As I have said in the past, the commenters are some the best around. Although there is some commenter bashing, most is in good fun. I may not agree with some of the articles, but I respect the writers opinions. Thank you for allowing me to be a part of the website, and I wish you continued success. Now I guess it is time to buy some t-shirts.

  • Davey D says:

    Keep up the good work fella’s. We should all meet up in Columbus for a 5 oz party if possible. I really like how the new style has turned out and actually get to view both mobile version’s as well. Excellent work, Cheers!!!

  • CubanLinx69 says:

    good stuff


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