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CBS claims “Saturday Night Fights” was number one in key demographic

According to a press release issued by CBS on Tuesday afternoon, this past Saturday’s installment of Saturday Night Fights was number one in its timeslot (both network and cable) in the key demographic of males between the ages of 18-34. The release also indicates that the program was also number one with adults (male and female combined) between the ages of 18-34 and tied for first in the male 18-49 category.

CBS’ primary competition in the male 18-34 category this past Saturday was college football on ABC, the divisional playoffs for Major League Baseball on TBS, and a replay of UFC 86 on Spike TV.

On Sunday, word leaked that initial ratings reporting had indicated that SNF averaged 4.31 million viewers between 9-11 p.m. on Saturday. The initial rating did not include the 15-20 minute overrun after 11:00 p.m. that featured the main event between Kimbo Slice and Seth Petruzelli. While CBS didn’t give an exact rating for the overrun, today’s release states that the final rating for the event between the hours of 9:00-11:20 p.m. was a 2.7, which equates to an average of 4.56 million viewers.

The release breaks down the ratings by demo as a 2.7 (with a 10 share) in the male 18-34 demo; a 2.7 (08) with men between the ages of 18-49; a 2.9 (08) with males between the ages of 25-54; a 2.0 (07) with adults between the age of 18-34; 2.0 (06) with adults between 18-49; and a 2.1 (06) with adults 25-54.

According to the information in the release, overall viewership for the Oct. 4 edition of Saturday Night Fights increased by 59% for the show’s previous airing on July 26 from Stockton, Calif., which only drew a final rating of 1.7.

14 COMMENTS
  • Joseph says:

    That’s really awesome RATINGS!

    Hopefully they can do it again for the 4th CBS show.

  • David Andrest says:

    Not bad considering College Football, and MLB Playoffs were on.

  • RJA says:

    i hope they go under.That promotion is a fn joke.I know competition with UFC is good for viewers,and i’m all for it but elite dosen’t do mma any good running things the way they do.Between the slutty dancers in the first show,the horrible comentating in all of them,then making a backyard brawler the face of mma,it just looks bad.Now with this news of elite paying fighters to stand.I don’t know if it’s true or not but it just makes me believe they don’t give 2 shits about the sport,and all they care about is there wallets.

  • Robert says:

    RJA you hope they go under you can simply not watch it what about the rest of us that enjoy watching free fights on CBS, also you think the UFC cares about the sport more than their pockets, who’s being naive?

  • Matt Cava says:

    RJA what a ridiculous comment. The growth of MMA on CBS will help grow the entire sport. Yes, EliteXC can be improved in a lot of ways, but you CANNOT deny that the fights on Sat night were entertaining as hell. Without the Kimbo/Petruzelli bizarro matchup, there were some damn good fights. Radach/Ninja went back and forth, Gina once AGAIN stole the show with top notch striking, AA/Nelson went back and forth, and so did Shields/Daley. In fact Shields/Daley showed the casual fan that MMA really means mixed martial arts. Daley had a striking advantage, but was lost on the ground. Even the Kimbo fight showed fans that this is a real sport, not pro wrestling.

  • Nightmare says:

    EXC=WWE
    UFC=NFL

  • alkatraz says:

    the ufc dough boys kill me.yes ufc is the best but they never gave us anything for free until the competition came out.they don’t care about anything but making money.the fighters are broke but the ufc is making millions.and if they ever get on free t.v don’t expect them to put on their best fights .they will always save the gsp fights and mega fights 4 pay per view. so stop drinking the ufc juice and enjoy mma and if u don’t like elite tune out.how would you like if we all wished you went bankrupt and ended up homeless.

  • egad81 says:

    I will take DREAM, M-1 Challenge, EliteXC, SHOXC for FREE ALL DAY!

    I watched M-1 for the first time last week and I think the fights were great.

  • Dr.Stoppage says:

    I think Elite FC rocked the effing Casbah!.
    I think WWE No Mercy kicked supreme ass!
    How old do you THINK I am?

  • wentzel says:

    wHAT DO YOU MEAN “CLAIMED”?

    FIVEOUNCESOFPAIN, WHOEVER YOU ARE, YOU BETTER GET OFF THIS ZUFFA BANDWAGON SOON. THINGS ARE ABOUT TO CHANGE AND YOU’LL HAVE A NEW DICK YOU BETTER BE READY TO SUCK!

  • Mike Wolfe says:

    UFC better take notice and get serious about a network deal. Even if Elite is second tier compared to UFC, Elite’s continued exposure on a major network gives it the chance to catch up. UFC’s ppv may soon become an outdated model.

  • big poppa says:

    Alright, it appears as though too many people that leave comments are just hacks as fans. RJA I believe it was stated that Exc is a joke and that they put a backyard brawler as the face of MMA. Come on dude first learn the sport and then talk. True, Kimbo may have been one of the faces of Elite XC along with undefeated Gina Corano. Who also happens to have an undefeated record in MUY TAI aswell (sorry to all the true fans for stating facts you already know, but this is a learning lesson for the UFC cock riders). Again as I said in another post Elite XC, UFC, Affliction, Dream, M-1, and Cage Rage are all COMPANIES, not the sport itself. Plus for all of you UFC cock riders, you think Trucker Liddell never took a back yard fight for money before he got into the “BUSSINESS”, I don’t know for sure but he might have. Plus these people are in the MMA “BUSSINESS”, and by being a “BUSSINESS” that means you make money. A succesfull “BUSSINESS” makes alot of money. Also to address Nightmare with your little math section. EXC=WWE and UFC=NFL, dude your comparing apples to dildos. In all acuallity it should be UFC=WWE because it has been on record that Dana White stated that he admires Vince McMahon Jr. as a “BUSSINESS” man. Plus one more thing why Elite XC is in one way better is Cross-Promotional fights. These guys want you to see good fights, Dana White is scared to put up any of is fighters against any fighter in another company ever since his golden boy Trucker Liddell got his ass handed to him by Rampage in Pride. But again smart “BUSSINESS” move by Dana White while trying to create a monopoly in the “BUSSINESS”, thinking if my fighter gets beat by one from another company that disscredits my fighter who is suppesed to be the best because he’s with my company. PLUS MMA IS NOT UFC, UFC IS A COMPANY IN THE MMA “BUSSINESS” GOD I HOPE THIS SINKS IN TO THE BRAINS OF THE UFC COCK RIDERS. AGAIN, SORRY TO THE TRUE FANS FOR BEING SUCH AN ASS ABOUT THIS GUYS, BUT SOMEONE HAS TO PUT THESE PEOPLE IN THERE PLACE.

  • HexRei says:

    wow thanks for that ridiculous mess of a post big poppa.

  • RJA says:

    Holly fn backlash!It does say speak your mind.But you guys were right.I was just a little arritated at the time i made those comments.I have actually made those same points in past arguments.That being said i can’t stand when people pull the hole i’m more loyal to the sport than you are shit.But anyway point taken.

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