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Affliction could move forward with Golden Boy, HBO, and Fedor

Fresh off the heels of Wednesday’s news that Affliction had canceled its planned “Day of Reckoning” show on Oct. 11 in Las Vegas, the promotion’s COO, Michael Cohen, has been quoted as saying that the company is expected to make an announcement within the next two weeks that could “change the dynamics of mixed martial arts.”

However, it’s possible that the revelation of the development could come as early as Saturday and it could pertain to a possible deal with Oscar De La Hoya’s Golden Boy Promotions. While there is a lack of hard evidence linking Affliction and Golden Boy, there is no shortage of circumstantial evidence.

Affliction Vice President Tom Atencio is quoted by MMA Weekly as contradicting Cohen’s timetable, as he is promising a major announcement this weekend at the MGM Grand in Las Vegas. The hotel and casino just happens to be the site of an HBO pay-per-view boxing event featuring Juan Manuel Marquez vs. Joel Casamayor that will be promoted by Golden Boy.

The clothing apparel maker has sponsored several boxers such as Kelly Pavlik in the past so the company’s appearance at a major boxing event alone isn’t enough to sound an alarm. However, there are additional reasons to believe a partnership could have been finalized.

Affliction and Golden Boy have had reported talks in the past and were said to be close to making a pact earlier this year. In fact, it had been rumored that Affliction’s first show was set to take place in June in Las Vegas and would not only be co-promoted with Golden Boy, but also feature HBO as a television partner. Talks had also later surfaced that Golden Boy would be involved with Affliction’s October show, although nothing ever materialized.

Kevin Iole of Yahoo! Sports also quoted Golden Boy CEO Richard Schaefer on Wednesday as saying “we are close with those guys” and that he might have news of a partnership between the two in the future.

There is also reason to believe that HBO could be involved in a potential partnership between Affliction and Golden Boy as well. Cohen confirmed to’s Michael Chiapetta that Affliction’s second show has been re-scheduled for January (reports indicate that the show will take place on Jan. 17) at the Honda Center in Anaheim, Calif. and curiously offered Chiapetta a response of “no comment” when asked if the event would air on pay-per-view.

Cohen went on to tell Chiapetta that, “Unlike others who call for a press conference for groundbreaking MMA news, the Affliction announcement will truly change the sport, and not through a toy deal.”

Chiapetta also is reporting that WAMMA heavyweight champion Fedor Emelianenko will be appearing on the second Affliction show, although a quote from Atencio confirming the news no longer appears in the original report. If Fedor has been secured for Jan. 17, it likely means that he will forgo an opportunity to compete on New Year’s Eve in Japan.

Cohen indicated that fighters scheduled for “Day of Reckoning” will all appear on the promotion’s January show but the inclusion of Fedor would likely mean a change in the planned Oct. 11 main event that would have featured former UFC heavyweight champions Andrei Arlovski and Josh Barnett fighting each other for the right to challenge for Emelianenko’s WAMMA heavyweight title in the future. Fedor and Arlovski had originally been planned as the main event for “Day of Reckoning” before Fedor had to pull off the card due to aggravating a hand injury during his first round victory over Tim Sylvia at Affliction’s “Banned” event on July 19.

  • Eric S says:

    Bleh. This would just delay the inevitable. Plus, if true, it makes a Randy/Fedor matchup even less probable.

  • Ronny Badass says:

    RIP AFLICTION it was good while it lasted.

  • the sheik says:

    why RIP?

    nothing in here suggests that

  • Jeremy says:

    Well I guess this is at least going to be some short-term money for Affliction and some exposure on HBO, at least it seems. Not sure if this will make any big difference in the long run for them, besides helping them last a little longer.

  • micah says:

    found this read on aol interesting in relation to donald trump’s relationship with affliction. i’m wondering if golden boy will be an escape from the trump name:

    “Trump’s ability to make money is entirely dependent on the public’s perception of him as a billionaire. He charges $1.5 million per speaking appearance at Learning Annex events and, according to Forbes, other builders pay him seven-figure sums to affix his name to their properties.”

  • woooburn says:

    “Unlike others who call for a press conference for groundbreaking MMA news, the Affliction announcement will truly change the sport, and not through a toy deal.”

    … and the counterprogramming wheels are motion.

    who wants to play start a drinking game for every time jim lampley will compare mma to the “sweet science” during an hbo show?

  • Evan says:

    So considering how long boxing matches are do they plan on having a 7 hour PPV so we get to see everything? And considering how many people on the card will have a PPV percentage as part of their contract just how much will be left for Affliction to cover costs? I just don’t get it.

  • Zack with a ck says:

    Ariel just posted on that HBO is NOT in the picture on this

  • dpk says:

    While Affliction tries to gets it’s stuff together, UFC is looking at pulling off 3 monster PPVs in a row (Randy v Lesnar, New Years Show, GSP v BJ (Super Bowl weekend)), and that is not good news for Affliction. Before we see affliction again we are going to see all of the best HWs that UFC has, in Randy v Lesnar, Mir v Nog, and even Werdum, Gonzaga and Carwin have scheduled fights before the next time Affliction shows us anything, and to the outside casual fan, who sees the Ultimate fighting HW and interim HW title fights, it will make WAMMA mean even less to them.

    Adding to their problems is that one of their big plans, to cash in on Randy v Fedor, isn’t an option anymore, and Affliction really starts to look like it has a problem. 2-3 shows a year does not make a promotion, and affliating with Boxing promoters that have helped ruin that sport isn’t going to help much.

  • Batman says:

    I really think affliction will be around for awhile because they have some of the best talent in the world and they are backed by major players. i don’t think funding is an issue, I think they need to take their time and everything will be fine.

  • golden boy promotions are most certainly NOT the promoters who ruined boxing, a more accurate description would be the promotion that helps keep boxing alive.

  • Davey D says:

    I am very interested to see what becomes of this. Affliction will never topple the UFC but they don’t need to either. Same goes for EXC. Look at just how long and good Strikeforce has done over the years by staying in California or namely, in San Jose. They can all compete, but taking over isn’t going to happen.

    If Affliction and EXC play their card’s right. And there are a lot of them. I think they’ll be around a lot longer than most do. However, losing millions and millions of dollar’s to get ahead has to stop or else…well sadly, they will fail.

  • Evan says:

    I agree with Bryan.

  • rob says:

    Well whoever said that GBP ruined boxing obviously does not watch boxing… the way the answeer is the WBC – look it up. GBP could most certainly help Affliction – whether or not it brings them what they want remains to be seen, but DLH – pretty much anything he touches is successful and they have the people in that company to be able to do as much as they can.

    And woooburn – valid point (about the Jim Lampley msg.)However, I bet that if – IF mma goes to HBO that the powers that be will put the ki-bash on that. – -as much as I love Lamps….

  • Bad Monkey says:

    This sounds a little too much like damage control from Affliction, just trying to convince people they’re not down for the count. It’s all well and good if they can keep it together, but all of this shuffling doesn’t bode well for them.

  • Evan says:

    Iraqi information minister

  • Cathedron says:

    HBO said they aren’t talking with any MMA orgs right now and it’s also been confirmed from Affliction that there will be no announcement during the boxing event. So, no HBO and the GBP thing looks really shaky. I don’t think anything they have planned will save them at this point what with the UFC putting on their biggest shows yet in the following months. If CBS can’t save EliteXC, I don’t see what chance Affliction has. They don’t have any major names that would generate casual interest. Even if they got Tito Ortiz, I don’t think that’d be enough.

  • el boxeo says:

    whoever is saying that Golden Boy Promotions IS NOT RUINING BOXING is sadly mistaken…

    but gbp and affliction teaming up would pretty much put affliction on HBO ….and if GBP actually really takes a real interest in making money on MMA theyll be a worthy adversary to ufc… hell oscar might just keep fighting so that they can cross promote MMA off his high rated fights…

  • Imbecile says:

    MMAJunkie is reporting that Affliction is saying this will be on Pay Per View. Unless it is on HBO PPV, I doubt HBO will be in the picture. That annoying guy from MMA Rated is also saying HBO will not be a part of this deal.

    Good to hear that De la Hoya may be getting involved, but I really don’t see how this “changes the dynamics of mixed martial arts.” I toy deal sounds bigger, to me.

  • warcry says:

    I don’t like the idea of boxing elements getting involved with MMA. Major elements that is. This reeks of desperation. I don’t know what is so dynamic about this potential partnership. Is Oscar Dela Hoya gonna put on the ole 5oz bring some pain himself? That would be dynamic

  • ultmma says:

    I hope all other MMA promotions go under other than the UFC

    A one league monopoly would be great for the fighters and fans

    No competition breeds sucess

    I loved the last MMA month with only 2 UFC cards for me to view all month long

    sarcasm 4

    ultmma 0

  • Kelvin says:

    I don’t believe anything Atencio says.

  • MMAuthority says:

    Affliction is down for the count.. They showed their cards and now their exposed. If they could not sell a card without Fedor, then their set in stone to fail. Everyone keeps saying they’re stacked with talent.. I just dont see it that way. Who outside of their HW division dothey have ???

    They lost the Randy fight. And the only other HW’s outside of Fedor they have were al cast off’s from UFC. UFc would not have let them go, if they were pulling the numbers, believe that.. And to be sadly honest.. Brock Lesnar is the biggest HW fighter in terms of popularity there is right now.. and He is resting comfortably in the “UFC”.. How many other promotions get face time on ESPN outside of the Kimbo debut on CBS that failed miserably ??

    ESPN has been pumping the forthcoming Lesnar vs. Couture bout and regardless of whether Fedor comes to the UFC or not, it will never ever hurt them or their business.. Everyone that Fedor goes to ends up in the dumps.. coincidence ?? I think not.. His asking price comes with a hefty tow.. Pride, Bodog, M-1, & now Affliction on the decline.. ?? was it worth it ??

    From my business degree.. I would say no.. I’d pass

  • alkatraz says:

    I am not so sure if this is true its actually a bad thing.i believe it has great potential if done right.many boxing fans refuse to give mma a chance and its it opens those doors for great boxing events for those fans to see what a great sport mma truly is.and the hardcore mma fans are going to watch this anyway.because we can’t get enough.even most of u negative folks that saturate these amases me how so many of u on here wish bad on these other orgs.anyway the potential is great for affliction to create their own fan base this way and not need the ufc nut huggers that claim to be mma fans.


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