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UFC Poll: Which heavyweight do you enjoy watching most?

The UFC has recently launched a consumer feedback service called UFC BackTalk. It is a web based survey tool allowing the UFC to acquire key feedback from its fans. They want to know stuff like what kind of fan are you (casual, hardcore), how long you’ve been a fan of MMA, if you watch other promotions, where you watch UFC pay-per-views, how you use, and a bunch of other touch points for their product. As a marketer, I am a big proponent of customer feedback. And since the main demographic of the UFC fanbase is males 18-35, utilizing the internet to gather this data is a logical step.

In their most recent poll, about UFC 87, one particular question stuck out:

Please rank these fighters relative to one another with regards to how much you enjoy watching them fight.
– Cheick Kongo
– Cain Velasquez
– Brock Lesnar
– Frank Mir
– Gabriel Gonzaga
– Heath Herring
– Minotauro Nogueira

You can only vote for each fighter and ranking once; meaning only one fighter in the list can receive a 7 (most enjoyable to watch) and so on down the line to 1 (least enjoyable to watch). I found this particularly interesting for a few reasons:

1) The UFC usually takes the position that “we know our product and how to position our brand, so stay out of our business” and they tend to scoff at what the fanboys have to say on message boards. Now the UFC is essentially engaging these fanboys on a one-to-one level by crafting these controlled surveys.

2) The UFC Heavyweight division is in a bit of disarray since its champion (Randy Couture) has essentially left the company and the biggest draw in the division (Brock Lesnar) is known for his WWE antics and not his mixed martial arts prowess.

3) Upstart promotion Affliction has made a significant investment by signing some of the best Heavyweights in the world, including former UFC and IFL champs. If you take Big Nog and Lesnar out of the picture, the UFC Heavyweight class really isn’t that interesting or intriguing.

This survey question could be strategically placed to help the UFC determine where to place its resources to boost its Heavwieght roster. Or who to showcase on upcoming PPVs. Or to gain a better understanding of what type of HW fighter the fans want to see (potentially style over substance?). Or any combination of the these.

If you have iany interset in helping to mold how the sport of MMA evolves, I suggest you sign up and participate in the UFC BackTalk program. I received an invite via e-mail, as I’m on the newsletter list.

  • Anthony says:

    Randy Couture
    Antonio Rodrigo Nogueira
    Andrei Arlovski
    Gabriel Gonzaga
    Cheick Kongo
    Mirk Cro Cop
    Frank Mir
    Cain Velasquez
    Brock Lesnar
    Fabricio Werdum

  • ACK! says:

    When you look at that list, it’s incredibly evident how bad the UFC needs Brock Lesnar to grow into a superstar. If you ask me, he’s already more fun to watch than anyone on that list except Nogueira and maybe Mir.

  • Jorge says:

    Your bias is always so evident in almost every article. “(Brock Lesnar) is known for his WWE antics”. You really should provide a more objective point of view. But then again this is an opinion site and not a news site.

  • Zurich says:

    No Werdum on the list? Interesting…

  • Pleau says:

    No Brandon Vera either. That’s surprising to me.


  • Austin says:

    Really? I thought brock lesnar was known for beating the piss out of heath herring.

  • Dick says:

    Brock, Brock, Brock, what will we do with you. Your a physical phenom, but your a super douche bag. So I refuse to accept you as a legit MMA artist until your drained of your douche baggery. And yes, it’s 100% ok to judge the fighters based solely on personality. I respect you as an Ogre, but I do not respect you as a martial artist on any level.

  • Johnny Lawrence says:

    @ Dick: I’m guessing your head would explode at some point during a Kimbo v. Brock main event.

  • Jye says:

    “I respect you as an Ogre”. Damn that was a good one

  • Tim says:

    As a huge fan of the UFC, I would be the first to admit that the Heavyweight division is lacking. BUT, watch out for Cain Velasquez, he will soon at the top of the heap in the UFC…


  • king mah mah says:

    I can’t wait for Brock to kill someone! That will be so entertaining!


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