Late word from UFC.com announcing the following:
White and Lesnar on CNBC Today
UFC President Dana White and heavyweight sensation Brock Lesnar will appear live on CNBC’s “Power Lunch” today to announce an exciting new UFC deal. The show airs at 12:40pm ET.
Will this be the huge announcement? Or something to the effect of the UFC announcing something mundane such as the promotion is coming out with trading cards or a new and improved fan club?
Who knows for sure, but if anyone from CNBC is reading this, please grill White about Thursday’s announcement if it becomes apparent that he’s using TV time today to announce something other than the huge announcement he referred to in the ESPN.com interview. I bet Maria Bartiromo could get the scoop out of him.