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Will Dana spill the beans today on CNBC?


Late word from announcing the following:

White and Lesnar on CNBC Today

UFC President Dana White and heavyweight sensation Brock Lesnar will appear live on CNBC’s “Power Lunch” today to announce an exciting new UFC deal. The show airs at 12:40pm ET.

Will this be the huge announcement? Or something to the effect of the UFC announcing something mundane such as the promotion is coming out with trading cards or a new and improved fan club?

Who knows for sure, but if anyone from CNBC is reading this, please grill White about Thursday’s announcement if it becomes apparent that he’s using TV time today to announce something other than the huge announcement he referred to in the interview. I bet Maria Bartiromo could get the scoop out of him.

  • Wu Tang says:

    YOu know what.. The company might go public. Meaning, it has the high possibility of being publicly traded? It is far fetched, but what isnt now adays? Theories.

  • Wu Tang says:

    And it was stated last post.. man morning sux! :)

  • Music City Beatdown says:

    I don’t think they will go public, yet. The market has not been kind to IPO’s as of late. Maybe in a year or two. But I do think that there will be a shift in the ownership of the company. It makes a lot of sense to sell part of the business to someone who can guarantee a broadcast show, long term. By Dana’s posture on this one and his concern for his employees being informed first, it has to be an ownership change. I think Dana and the Frettita’s will still have majority interest. Once the new venture takes off they will cash out when the companyy goes public. Fox is still odds on favorite.

  • JohnnyRev says:

    CNBC ? thats seems a bit odd. What are the chances that UFC 87 is gonna be on network TV ? Maybe thats why they would bring in Lesnar ? Most people have been tossing out Fox as the network , so I guess CNBC wouldn’t be the place you would make that public then ? NBC has the Strikeforce thing going so that rules them out ? who knows ? it sure does make for a intriguing week of MMA news though. Thanks for the heads up Sam once again I know where to go for 411 first !

  • Evan says:

    This should be on channel 129 on SIRIUS as well if you can’t be by a TV. I hope so anyway…

  • eazye says:

    Well, he’s bringing Lesnar with him .. which makes an idea of UFC 87 being on network TV. Question is, why would he announce a deal with Fox or ABC on CNBC?

  • ufcfan says:

    whatever the announcement please no WWE

    i think we all know despite the promises of keeping the brands separate
    it only be a matter of time until rampage interrupts a WWE championship match.

    it will be a dark dark day.

  • Trsigley says:

    Rampage already has “The Junkyard Dog” chains……

  • Music City Beatdown says:

    Guys. CNBC is a business news station. If it is significant business news it is on CNBC. That is why I am leaning toward a shift in ownership with a posibility in the future of going public. This is very much a story CNBC would cover.

  • woooburn says:

    interesting post that just popped up on the junkie forums (with regard to the UFC inking a TOY deal). hope that’s not all the announcement turns out to be:

  • cyph says:

    If the UFC is going public, then all the rumors short of a TV deal is true. McMahon buys UFC? True. Fox buys UFC? True. Hell, the fans can buy the UFC if that’s the case.

    I think this story has traction. McMahon and UFC becomes minority partners as the UFC goes public.

  • cyph says:

    I meant Fox not UFC. Fertittas most likely retain majority ownership.

  • Caleb Newby says:

    Well, they took your list Sam and asked away. Glad to see that.

  • Michael says:

    Dana is such a jerk…i work on Wall Street…i am not a geek…i hope the Fertittas give him a time out :)

  • InfiniteX says:

    I do think they will announce going Public. Now is the TIME!!!


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