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Early view at the ratings for last night’s show

The following is a press release that was issued by CBS and SHOWTIME on Sunday afternoon; it gives us a glimpse at what the numbers for last night’s show could look like, as the show went past primetime hours last night, meaning the final rating won’t be available until Tuesday:

PRESS RELEASE:

CBS Places First in Key Young Adult and Men Demographics with Triple Digit Percentage Increases Versus the Network’s Season Average on Saturday

National Ratings for the Highest Rated Part of the Broadcast—Kimbo Slice vs. James Thompson —which Did Not Air Until 11:30 PM, Will Not be Available Until Tuesday

Local Markets Show Ratings Surge in Final Quarter-Hour

The inaugural CBS ELITEXC SATURDAY NIGHT FIGHTS mixed martial arts event, live from Newark N.J., led the Network to demographic victory and significant time period growth among all key young adult and young men demographics from 9:00-11:00 PM, according to preliminary Nielsen live plus same day ratings for Saturday, May 31.

The 9:00-11:00PM portion of CBS ELITEXC SATURDAY NIGHT FIGHTS (2.7/05, 4.30m) was first in adults 25-54 (1.9/06), adults 18-49 (1.9/06), adults 18-34 (1.9/07), men 25-54 (2.6/08), men 18-49 (2.5/08) and men 18-34 (2.6/10).

Editors Note:  Preliminary national ratings for Saturday night only include the 9:00-11:00 PM prime time portion of the broadcast and do not include the highest rated part of the telecast–Kimbo Slice vs. James Thompson–which didn’t air until 11:30 PM. Full program ratings will not be available until Tuesday.

Also, CBS programming was pre-empted in approximately 5% of the country due to coverage of the Children’s Miracle Network Telethon.

The broadcast posted increases in every half-hour in key adult and men demographics:

Adults  Men     Adults  Men     Adults  Men
18-34   18-34   18-49   18-49   25-54   25-54

9PM                1.4       1.7       1.4       1.7       1.5       1.8
9:30PM           1.5       2.1       1.6       2.0       1.6       2.2
10PM              2.1       3.0       2.1       2.8       2.1       2.9
1030PM          2.5       3.6       2.4       3.4       2.5       3.4

Compared to the 9:00-11:00PM regularly scheduled programming during the 2007-08 season, CBS was up +36% in adults 18-49 (from 1.4/04), +111% in adults 18-34 (from 0.9/03), +86% in men 25-54 (from 1.4/04), +127% in men 18-49 (from 1.1/03), +271% in men 18-34 (from 0.7/03).

In the 54 metered local markets, the broadcast gained in every half-hour, beginning with a 2.4/5 from 9:00-9:30 PM and peaking at a 4.7/10 from 11:30-11:45 PM during the Kimbo Slice vs. James Thompson main event.

Half-hour by half-hour ratings in the 54 metered markets.

·9:00-9:30pm2.4/5
19:30-10:00pm2.5/5
210:00-10:30pm3.2/6
310:30-11:00pm3.7/7
411:00-11:30pm4.0/8
511:30-11:45pm4.7/10

The Top 10 markets from 11:30-11:45 PM (featuring Kimbo Slice vs. James Thompson)

1) Oklahoma City/KWTV 11.1/18
2) Nashville/WTVF  10.3/19
3) New Orleans/WWL               9.7/15
4) Memphis/WREG   8.4/14
5) Greenville-Spartanburg-  8.0/15
Asheville/WSPA
6) Las Vegas/KLAS   7.5/15
7T) Tulsa/KOTV  7.3/13
7T) Miami/WFOR   7.3/12
9) Los Angeles/KCBS   7.2/17
10) St Louis/KMOV               7.1/13

SHOWTIME will rebroadcast last night’s event on Friday, June 13 (11:00 PM, ET/PT).

24 COMMENTS
  • Brent says:

    In the earlier Sherdog article, Shaw said anything less than a 3.0 would be a failure.

  • Tommy says:

    No he didnt brent

    he said anything below 3 million would be a failure

    thats well over 3 million and it aint even the kimbo fight

    or the full ratings

    this show was huge

  • D. Capitated says:

    Well, they were expecting 3-4 million, and they got that plus some, and it looks like they will probably end up peaking somewhere between 4.5-5.0. So, if that is failure, I guess you’re on the mark.

  • Dave says:

    The final number won’t even sniff the Rampage/Hendo fight, and that was on Spike, which is a far cry from network primetime. On top of that, they struggled to sell meaningful advertising for this event, which is a crucial factor in the success of a show like this. On top of THAT, their biggest star ended up looking pathetic against a low-level opponent. And on top of THAT, their refs and ring-side doctors also looked ridiculous, which basically resulted in the entire organization looking Mickey-Mouse to the world. So yeah…what a rousing success by EXC.

    Oh, and also, that ‘live backstage interview’ with Kimbo was priceless: “Good luck, Gina!” Too bad her fight was already over. Good looking out, production team.

  • mike wolfe says:

    I’ll bet White is already working the phones, pointing out how big the numbers would be with better fights, etc.

  • It’s amazing watching people reach out to find something to insult. These are very good ratings and above what I and almost everyone else thought they’d be.

    Of course the UFC is better and of course the UFC would have done better. That’s obvious and frankly stupid to even point out.

    The fear was the show would be a colossal failure, tank in the ratings, and not be back. The very opposite of those things happened. Be as hateful as you wish but exceeding expectations is all they could have hoped for and they seemingly did that handily.

  • Evan says:

    I’m almost more worried about a lot of people seeing last night than anything…

  • glock says:

    How does the saying go?… “It’s easy to sell an eskimo his 1st freezer, it’s the 2nd one that’ll prove if you’re a REAL salesmanl”.. or somethin’ like that.

    It’d be interesting to plot and compare subsequent shows #’s to see how it goes… But how do you distinguish between a particular fight cards draw versus a general growing interest and popularity or general morbid curiosity as a buzz develops.

    Also, I’m not sure how I feel about “the masses ” getting “into” MMA. I mean surfing and motorcycles are good analogies from my standpoint. Look whats happened.. 2 foot slop at the beach and there’s 50 guys out. Try to do a poker run or hit the sweet back roads with the guys and you’re stuck behind , well you know who, with their satelite radio, intercoms, matching outfits, etc,. (not that there’s anything wrong with that….) but you know what I mean… $hit changes not for the better, in most cases, defaults to the lowest common denominator.

  • Bob says:

    My two cents:

    1. this Elite XC card was horrible to watch. Between the dancers, Busta Rhymes, the descriptions of the holds, Frank Shamrock and oh yeah, the fights it just all came off like a low budget production.
    2. People complain about the cost of PPV but the fact is you get what you pay for and if I am going to have a group of friends over on a Saturday night I would rather split the 45 bucks five ways (or suck it up) and enjoy what I am watching. Fact is, unlike boxing PPV’s when you get a quick knockout your night is over early, in UFC you actually get to see more fights never feeling cheated the way you used to when Tyson was destroying the heavyweight division.
    3. To no one’s surprise Kimbo has proven to be over hyped. Now Shaw must make him fight quality opponents to give him any chance at credibility. I am in agreement with many people that have stated Kimbo should be boxing and his ground game last night proved he has no place in MMA.
    4. The outcome of the fight is quite apparent when you watch the replay. Thompson who has proven to have no chin weathered quite a storm in Round 2. If you look at the replay what you will see is Thompson was actually more hurt in Rd 2 than at the stoppage in Rd 3 but they did not stop it at that point because of the reputation of his chin. The twist here is that he came back from the onslaught in Rd 2 and shocked everyone by taking Kimbo down and peppering him with pillow type elbows. For this matter once he was hurt again in the opening gof Rd 3 there was no way they were giving him another chance to repeat the performance of the previous round.

  • D. Capitated says:

    The final number won’t even sniff the Rampage/Hendo fight, and that was on Spike, which is a far cry from network primetime.

    You know cable and broadcast ratings are different, right?

    And on top of THAT, their refs and ring-side doctors also looked ridiculous, which basically resulted in the entire organization looking Mickey-Mouse to the world. So yeah…what a rousing success by EXC.

    “Their” doctor is supplied by the NJSAC. Same with the refs, who are regulars for the UFC.

  • D. Capitated says:

    Also, its worth noting that Meltzer is calling it a “huge success”. Since 99% of the blogosphere takes their notes from him, it should be interesting to see how that’s taken.

  • JOe K. says:

    considering that half of the event was competing with a network televised Stanley Cup finals game (with the penguins), I’d say they did really really well.

    I was in a room with about 12 people that had never seen more than 10 fights and they were having a blast.

  • el boxeo says:

    lol.. at the scripted hate for this show…

    people seemed to have already practice what they were going to say negitive wise about this show BEFORE THE SHOW EVEN STARTED…lol

    1. i saw this at a casino (pechanga) and while most of the other fights had a few people watching… the kimbo fight had everybody watching… AND GUESS WHAT .. IT WAS (might not have been the most tech. fight ever) an exciting fight… there were twist and turns… not the 20 sec ko ,,, nor was it a couple of fighters scared to engage…

    2. kimbo in this fight couldve done no good with regards to all the ufc staffers that post on this website or the HARDCORE mma purists …. he couldve gogoplata thompson and there response wouldve been , “well its thompson, he sucks” … the fact that he showed he didnt quit, overcame adversity and pretty much does what he is best equipt to do (punch) … i dont see how he lost….. a quick ko wouldve been worse imo.. cause at least the public got to see a competitive fight (kimbo losing on scorecards)

    3. everybody is quick to hate on gary shaw but dont realize WHAT HE IS… a promoter… and he got this org. on NETWORK TV… evidently it wasnt a flop , and he has cash cow in KIMBO slice…. why do people think that shaw owes MMA more other than to make money for himself and his fighters…. kimbo 3 fights in is making as much or more than 85% of the ufc roster…. why is that a negative on shaw and not on the ufc..

    4. IT WAS FREE… who cares… free tv saw 5 “fights” not hug fests not guys scared to engage… yeah no crap the wec event tonight might be more MMA pure (whatever that means) but who has versus??? pay cable??? and the internet wont be going nuts over it….

    5. lol at the docs or ref being in shaws pocket…. amazing.. they are state regulated AND SHAW DOESNT EVEN HAVE THAT TYPE OF PULL IN BOXING…

    6. why does everybody complain about the dancers… who cares… are your kids in the room… t/a ..big deal… when the ring card girls in boxing or ufc pop out its cool.. when girls dance in elite xc its cool… when the ufc pans crowd shots and show girls with big boobs.. its cool… BUT I DOESNT TAKE AWAY FROM THE EVENT…..

  • Kogepan says:

    hahhaha….all you UFC nuthuggers gtfo.

    1) Even with all the unintentional comedy on this card ( EXPLODING CAULIFLOWER EARS!!) this show reach about 8x the numbers of viewers compared to the typical UFC PPV. Or about 4-5 times compared ot the last Fight night which barely scraped 1 million.

    2) EliteXC HAS to get rid of the dancers. Or bring in hotter dancers….I don’t know. The ones they got now are just in the way, not interesting at all.

    3) For some reason the EliteXC walk-in doesn’t generate enough excitement, compared to Dream/UFC. Not sure why that is, maybe they should make the walk-in longer…

  • mo says:

    Sam, any reason why the attendance was announced at 8,033 (or whatever they announced the number at)? i know the UFC event at the Prudential center was around 17,000 (again i could be wrong), so why is the number so low for their attendance?

  • Brandt says:

    The walk in for the UFC looks cool because the crowd is up higher and the fighters have to walk through the long and mostly elevated hoard of drunken Vegas tourists.

    But yea, they need to generate a better walk in…not a top priority, but it’s an easy and cheap fix.

  • egad81 says:

    Everyone knows that the NJ refs are not the best.
    The ring side doctor should be someone that actually understands MMA and the rules

  • Brandon says:

    4 – The final number won’t even sniff the Rampage/Hendo fight, and that was on Spike, which is a far cry from network primetime. On top of that, they struggled to sell meaningful advertising for this event, which is a crucial factor in the success of a show like this. On top of THAT, their biggest star ended up looking pathetic against a low-level opponent. And on top of THAT, their refs and ring-side doctors also looked ridiculous, which basically resulted in the entire organization looking Mickey-Mouse to the world. So yeah…what a rousing success by EXC.

    Oh, and also, that ‘live backstage interview’ with Kimbo was priceless: “Good luck, Gina!” Too bad her fight was already over. Good looking out, production team.

    Are you for real?

    1st – I noticed Burger King was advertised all over the place, Miller Lite, Street Fighter 4, and several other huge sponsors. You obviously are retarded or blind to not see any of that. Oh and Elite doesn’t have to worry about advertisers, that’s CBS ‘s problem and they had some new commercials for great movies premiering so I’m sure that made them a pretty penny.

    2nd – Kimbo facing a low level opponent? Umm JT has 20 + fights with a winning record, Kimbo had only 2 fights? Do you really expect Kimbo to fight a guy who is 50- 0 considering he’s only been training MMA for less then a year???

    3rd – YOu think the viewers are going to hate the product because they showed a pre-taped interview of Kimbo saying good luck Gina? You’re probably the only one who has that on their mind.

    4th – Go to bed , you youngins have school tomorrow and shouldn’t be on the internet late at night 😀

    5th – Those refs Dan Mirgliotta and the other both worked several of the latest UFC cards, same with the doctors. You do realize that they are not on the Elite or UFC’s payroll right?

  • Echolocating says:

    I’ve said it before. If the ratings turn out really good for EliteXC’s first show, it’ll give the UFC some serious bargaining power to strike up a deal with another network.

    Here’s the ESPN interview with Dana today…

    http://www.youtube.com/watch?v=4586aWw5xyw

  • Couldn’t agree more with #14.

    – These UFC dipshits act like they’re getting paid to be mouthpieces. The show was a success. I don’t care how you look at it. No, they’re not UFC nor may they ever be but the show was a success. Any other interpretation and you’re an idiot.

    – The dancers must go. Again, whore strippers do not equal ratings.

    – They do need to change the walk-ins. The walking slowly down the ramp by yourself thing is just stupid. Boxing/MMA entrances work because they have the team and the flags and it’s just nice. Go to what they usually do.

  • dohfil says:

    Sherdog is reporting that these number equate to 6.7 million viewers, which makes it the most watched MMA event in history.

    Sad that last night represented MMA while the WEC event tonight represented what MMA is today.

  • Nate says:

    most watched ever? wow. I did enjoy the fight for what it was, but prefer if the fights move towards the PRIDE FC style promotion, and if not, the UFC style promotion.

  • mike wolfe says:

    #6 Huckaby

    So pointing out that UFC’s fighters would get better network numbers than the Elite show is stupid, obvious and hateful? Gosh, Mike, don’t those qualities qualify me to take your job?

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