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UFC’s worldwide expansion

Having already staged pay-per-view shows from England and Ireland, the UFC will be continuing it’s global presence.

We’re going to the Philippines, Germany, and possibly Dubai,” said Dana White.

Historically, the shows that originated from Europe have not done as well in total PPV buys as the shows in the US have. Mainly, that’s due to the unusual start time. Starting a card in the middle of day will never generate as much interest as a show that starts prime time on Saturday night (due to Saturday night having the feeling of “fight night”), and showing the card on tape delay will have less appeal because the results will have already gotten out on the Internet.

The goal of the worldwide expansion for the UFC is to take one step back and two steps forward. By losing money in the short term on PPV buys, the UFC hopes to pick up new fans that will continue to watch the shows for many years going forward. In the long term, the growth can only be good for the sport.

10 COMMENTS
  • Chris B says:

    Dana said Australia was happening too at the ufc 84 press conference, has something changed since then?

  • NealTaflinger says:

    Dubai? I can’t wait to see Arianny in a hijab.

  • mike wolfe says:

    I read that quote–“We’re going to the Philippines, Germany and possibly Dubai”–and I keep waiting for the a Howard Dean scream at the end: “Haiyaaaaaaah!” Hope it works out better for UFC than it did for the Deaniac.

  • Jason Brewer says:

    They are losing their butt in Europe because they are putting on crap cards like the one in a week in England…who wants to see that?

  • Andrej says:

    So A Crap Card? Who wants to see Kimbo Slice vs James Thompson, Robbie Lawler vs Scott Smith, and Phil Baroni vs Joey Villasneur or Would you rather see Matt Hughes vs Thiago Alves, Nate Marquardt vs Thales Leites, Brandon Vera vs Fabrico Werdum and Marcus Davis vs Mike Swick? Wow are you a moron. The ufc 85 is a much stronger card than UFC 83 by a mile. Sure they don’t have a main event calibur match. But they make it up in quality fights. So what the Hell are you smoking because it sure is not good for you!

  • paddiosf says:

    That’s crazy to think how MMA has grown in countries like Dubai, Philippines etc..I can see Europe really soon…

  • HexRei says:

    @#5: Uh, why did you just compare UFC85 to EliteXC’s event? I actually do want to see that card. EliteXC puts on a different kind of show than the UFC (more exhibition and less sport) and I’m not sure why comparing the two should be proof that the UFC’s English cards have been good (which seems to have been the point you were arguing)

  • Jackyl says:

    UFC 85 is a stacked card. All of those matchups are quality matchups. I actually would rather see a bunch of quality, below main event level matches then one big main event and a bunch of lower tier matchups.

  • DPK says:

    I’m surprised that Brazil and Mexico are not at the top of the list for UFC to expand into. They have plenty of fight fans, and the ppvs could be shown at normal times because there isn’t a big difference in time zones with the US.

  • Lee Booysens says:

    Im In Beijing and would KILL to get into this type of sport… i think somebody better bring it to the east firts since many people would be interested to join… unless i just not been looking hard enough -_-
    IF ANYONE know where i can get into it in Beijing please send me a E-mail

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