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Dana White decides against apology

As stated yesterday, Tito Ortiz made comments stating he would give the UFC another chance should Dana White apologize for the things he has done to him. Well, Dana responded at the conference call and shockingly he’s not playing into Tito’s hand:

“Tito is a f—ing idiot,” White said. “He’s one of the dumbest human beings I’ve ever met. Everything that comes out of his mouth makes no sense.”

White added that he doesn’t think UFC needs Ortiz because he doesn’t think Ortiz can beat any of UFC’s top fighters.

“I put up with his s— when he was a good fighter,” White said. “He’s not anymore.”

“He’s not in anybody’s Top 10,” White said. “I have no interest whatsoever in being in the Tito Ortiz business. … I’ve never wanted to see anyone get their ass kicked worse than I want to see Tito get his kicked next Saturday night.”

As always the problem with White is he’s never clear on his feelings….

While he’s not in many top tens, he’s still ranked at #10 over MMAWeekly, which atleast for a long period of time were considered the best rankings in the sport.

This is one of those rare feuds where a majority of people don’t even care to take a side. Few would side with Ortiz as few of us would put up with someone publicly insulting us time and time again and no doubt complaining about money and holding out on contracts. On the other hand few would side with White who never takes the high road, frequently says questionable and unfounded things, and even had a Spike TV special which was basically a 90-minute infomercial about how his most marketable star was a coward.

Sure, maybe a marketable star and a top promotion are the best fit for one another. But maybe a top marketable star against a top promotion would actually be more entertaining. While White is probably correct that Ortiz is no longer a world champion candidate, he is still arguably the #1 MMA star in the country with his UFC name and his Celebrity Apprentice appearance.

Doesn’t Ortiz deserve the big money of being the top name? Doesn’t the UFC deserve the right to not pay someone ridiculous money when they can’t beat a top star in a big time main event? Does the UFC owe Ortiz for helping to keep them afloat and being their name? Does Ortiz owe the UFC for making him a star?

Welcome to a rare situation where no one is right and no one is wrong.

  • Jye says:

    I’m with Dana on this one, I’m one of those people that think Tito is an absolute d*ckhead. Tito Ortiz = money… that’s it. The only reason he cares about fighting or his fans is because at the end of the day they equal a paycheck. He disrespects people all the time so I really don’t see why he can bitch about Dana saying anything cause Tito puts down the UFC every chance he gets

  • egad81 says:

    Does Dana White give the best quotes or what?

    I still like to see Tito fight but with the rise of EliteXC and Affliction he may have greener grass outside the UFC

    Tito vs Brian Stann? oh wait no WEC for Tito

  • Brent says:

    Tito vs Kimbo at catch-weight…. horrible fight, but it could be pretty entertaining… and it would make XC a LOT of money

    he’ll probably end up with Affliction anyway, and most likely win the title to be honest

  • Nick says:

    I have said this for a while and I said it in print as well. Tito Ortiz will regret this move. He will not find anyone who will pay him as much as the UFC would have. He is in for a rude awakening. I feel sorry for him in a way, he did keep the UFC relevant when they were at their lowest, and never really reaped the benefits of it. He deserved Chuck Liddell type money, regardless of his record. He will never see it anywhere else. The IFL can’t afford him, Affliction can pay him but won’t last more than a few shows with their payroll situation, and EliteXC is in almost as bad of shape as the IFL. Dream? He isn’t worth as much to the Japanese, his name recognition is here. He will make ok money, but I see a horrible acting career in Tito’s future.

  • Sam Cupitt says:

    This is pretty hilarious. The whole time Dana White has been playing down that Tito may leave and just stating in the UFC 84 preview that Tito has the strive to be successful in life but not as a fighter and the Machida fight is his chance to prove it. All the while Tito is saying how he’s already got one foot out the door and Dana White’s a disrespectful ass and then he slightly changes his tune and says there a chance he can say and Dana White comes out and slams the door saying, “No bitch! Get the fuck out!”


  • jt says:

    This is obviously not the case, but what if the whole Dana vs. Tito feud is actually a ruse for publicity? I’m not saying that it was the whole time, but the two basically realized that they could both make more money by publically bashing each other and staging an ongoing feud ala Vince McMahon vs [enter any WWE Superstar’s name here].

  • screwface says:

    but dana, tell us how you really feel ? :p

  • Kogepan says:

    So it likes the fight with machida will be a work.

    Is some athletic comission checking this? The president of the company is opening rooting for one of his fighters to lose? Theres got to be a comflict of interest somewhere.

    I think dana crossed the line. He can have an opinion that tito is a moron, but to openly say “I’ve never wanted to see anyone get their ass kicked worse than I want to see Tito get his kicked next Saturday night.” sounds like he put out a contract on melon head.

  • Rich B says:

    This headline is like a million times funnier if you get to read the article it links to before seeing the headline. :)

  • DPK says:

    The conflict of intrest came to my mind when I was reading this, Dana can say what he wants, but as a promoter he should not be giving any quotes that could potentially lead to additional controversy. I just hope it doesn’t go to a close decision, or controversial referee decision during the fight, because then it could get ugly for UFC.

    Personally, I think Tito is a moron. The pioneers of every sport always feel like they got ripped off. It happens in the NFL, MLB, NBA, and I won’t even get too far into retired boxers, because there are so many of them that ended in financial ruin. It is a cycle, if Tito doesn’t piss the biggest organization in the sport off, I’m sure they would be rewarding him after his career with promotional deals, and TV appearences.

  • hindsightufuk says:

    guess i’ll always have a soft spot for tito, he was at one point one of the most dominant champions in the ufc, virtually untouchable until the sport evolved into true mixed martial arts, and then some guy named randy turned up and schooled him.
    as long as this fight isnt worked (which i dont think it will be) i reckon tito has a great oppurtunity against machida to up his stock ten fold.

    dont reckon there is any chance of getting in the hall of fame any time soon!

    tho he fucking should be

  • i think anybody can beat the best ufc fighters on any given night cause they dont have the best fighters at any weight class other than mw and ww.

  • Davey D says:

    I’m very interested in seeing Ortiz vs. Machida. I’ve picked Machida to win this one. Tito Ortiz’s career in the UFC seems to have run it’s course and maybe this is for the best. I myself would like to see him fight elsewhere personally. I think he could do a lot of good for himself and another org for the time being. Dream and/or EXC would be very cool to see. I don’t see him going to Affliction due to him owning his Punishment clothing line. But, you never know in this business though.

    Now if he were to go say…10-0 or even like, 6-1 over the course of two years. Maybe he’ll make a triumpht return? Most likely not but we’ll see.

    I also think that the Brother’s will have more than just a little say in Ortiz’s departure and they will be the one’s who will give the final “OK” on this. Dana White is the President but the Ferritias (spelling?) are the owners of the UFC and Tito has made them and himself PLENTY of cash over the years.

  • seth b says:

    This whole “feud” is way too WWE for me and it seems like a cheap ploy to sell more PPV buys. Being a heel makes money and Tito and Dana know this.

  • Punchintheface says:

    Well since Tito almost single handedly built and kept the UFC afloat back in the day, I’m going to go with Ortiz on this one. Ortiz fights have the highest PPV buys in UFC history. He’s made the UFC a lot of money and if he goes somewhere else he will do the same. If you are the promoter sometimes it’s worth keeping your mouth shut.

  • Captain says:

    There’s no conflict of interest. Tito wants to win and Lyoto wants to win. If it goes to decision it goes to decision. Good decisions happen and bad decisions happen all the time. It’s bound to continue happening until the judges are forced to learn about the various techniques in sport they are judging.

  • Troy says:

    I think it is very stupid for Dana to be making these comments, but not for the reasons already mentioned. Machida is one about the 10-12 guys that the UFC has very high hopes of becoming the next great fighter. Now that Dana has come out and said that Ortiz is way past his prime and no longer a top 10 fighter, as a result in just a matter of seconds he made this matchup a lose-lose situation for Machida. If Machida wins, then all he did was beat a fighter who Dana has said is washed up, and if he loses….well then why should fans think Machida will be worth anything?

    Dana has started to look foolish with some of his comments, and I sometimes feel he is grasping at trying to be more outlandish and going overbaord on the hype machine at the expense of his and the UFC’s reputation.

  • Waylon says:

    Tito Ortiz has played a bigger role for the UFC than Dana White could ever dream of doing. People criticize Tito for complaining about money, but he’s waging a battle for not only himself, but ALL current and future fighters to come. I’m not saying I dislike Dana. Quite the contrary, I think he is very intelligent businessman and has done great things to build this sport. However, the fighters who put their asses on the line definitely do not receive enough considering the time, committment, and preparation put forth before they ever enter the Octagon. Ortiz v. Liddell recorded over 1 million pay-per-view buys at $39.95 a shot—do the math. The combined fighter payouts including bonuses was the equivalent of finding change under your sofa cushions.

  • Waylon says:

    I was referring to Ortiz v. Liddell II, of course.

  • Kelvin says:

    Tito will be back in the UFC at some point…

  • Timmy D says:

    This article is dead wrong. This is not a case of nobody being right or wrong… maybe a case of nobody being RIGHT because you are correct that Dana White never takes the high road. However, Tito IS an idiot and a coward. He thought he could pick on Dana by having their little fight, and then when Dana agreed someone with more than two brain cells explained the situation to Tito:

    “If you beat him, you just beat up an Executive, which is no Big Deal. You gain Nothing. If he beats you, a UFC Fighter just got beat up by an Executive. Really big deal, you look like an idiot.”

    At which point instead of sticking to his guns and doing the fight anyway he just didn’t show up.

    What a Pussy!

    Screw Tito Ortiz he’s a crappy fighter and he’s really not as entertaining as everyone gives him credit for.

  • “Ortiz fights have the highest PPV buys in UFC history.”

    Go back in time to 2004 and then this statement will be true. Liddell, Hughes, and GSP consistently do around half a million buys for PPVs they headline.

    His post-comeback fights with Griffin and Shamrock both had a Sylvia/Arlovski main events helping out the buyrate. And of course, Ortiz/Shamrock II had a huge amount of hype going into it.

    Honestly, I think only 73’s buy rates benefited from Ortiz’s name being on the bill.

  • hindsightufuk says:

    you need to understand the effect tito had back when the ufc was in the teens and 20’s. he was entertaining, the most entertaining, and dominant, and brutal and seemed unstoppable.
    a man who markets himself as well as tito does cant be an idiot. and im pretty damned sure he’s no coward either.
    dont get me wrong, im not on titos dick, i know he hasnt won a fight inside the distance in around 6 years (excluding shamrock)
    but i remember how pumped i used to get when his fights were coming up.

  • brutus says:

    haha brilliant title

  • To be fair to Ortiz he’d still do massive buyrates if he were the main event. Rampage Jackson vs Tito Ortiz for example (and I know the problems with that matchup) would do MASSIVE buys. Problem is Tito doesn’t deserve a title shot or a main event slot right now.

    He could still sell millions he just can’t beat the top guys any longer so he can’t get the fights as they would be legit.

  • bjjdenver says:

    The Hell with it! I’m not apologizing either!!

  • Tony Evinger says:

    I think it is laughable that everyone thinks Tito wants to stay in fighting at this point. He may take one, maybe two, big fights for a payday as other orgs go bankrupt trying to meet his price. But Tito’s heart isn’t in fighting, and hasn’t been for quite awhile. He has convinced himself (with the help of a pornstar whispering in his ear) that he is a “businessman” and an “actor”, and that the whole world is at his feet. Considering his injuries, along with his desire to pursue other interests, and he won’t be fighting much longer. He probably won’t put much into those fights, either, and just rely on his past victories as a promotional tool.

    Tito may be an egomaniacal loser, and I really don’t respect the way he carries himself. I have a hard time understanding the logic in anything he does, and I can’t imagine his acting “career” is headed anywhere.

    However, I do have one good thing to say about him – despite all of his conflicts with Dana White and the UFC, despite his seeming lack of interest in fighting anymore, despite injuries and despite his inability to beat top competition and be a legitimate contender – despite all that, Tito is still fulfilling the terms of his contract before he moves on. He is at least manning up and living up to the obligations that he agreed to.

    For being such a whiney, self-absorbed moron, he is acting like more of a man than someone else that I used to respect 1000 times more than I respect Tito (I’m sure it won’t be hard to figure out who I am talking about). So good for Tito for doing at least one thing right.

    Now here’s to hoping he get pummelled by Machida!

  • OCD says:

    Dana has lost Couture, Arlovski, and Sylvia recently. He didn’t sign Barnett or Fedor. Most of the PPVs of late are filled with TUFers in one form or another.

    You tell me how good of a business man he is? He is putting out an inferior product due to his own belief that his “shit doesn’t stink” and whatever he puts out, fans will buy. Guess what, I don’t buy them anymore, I see them for free online and elsewhere.

    People should be listening to Tito because he is probably closer to the truth on this than many realize. Yes, he has an ego too. But, can all these top fighters be wrong? Unlikely. Dana’s house stinks and many are tired of the smell.

  • Andrej says:

    ^^^^ OCD- You forgot One thing UFC is still making more money than anyone out there. The Canadian PPV was a hit and they are still signing talent like Dan Hardy.

    Tito Ortiz is a good fighter but not great and there is know whey in hell he deserves the money he gets because of how he is doing. Beat a washed up fighter 3 times in Ken Shamrock and had a draw with Rashad Evans who he should have won if he didn’t keep using the fence. He is average at best and that’s that.

  • joho says:

    Dana as the president should never voice one fighter should beat another,He mouth opens before he thinks but look at his track record with not only fighters but sponors as well ,I’m sure he begged Mickeys,Harley for the sponorship and threw them to the curb for Bud .He uses whomever he can and then throws them away.Which makes him an Asshole ,We all have had a boss that has done the same
    Tito i agree is a big mouth and not what he was but he does bring in money for the UFC,I bought several PPV because of Tito
    Its like the Sopranos ,I’d watch each week and be disappionted but damn if I wasn’t there the next week watching

  • Simon Cason says:

    Its the old saying “The Lesser Of Two Evils”. What would you rather have,
    Dana paying everyone what Tito Ortiz thinks the UFC should pay, or Dana continue doing what he’s done for the past 8 years and continue to build up the sport to mainstream statis in order to pay his fighters what they deserve. I actually like what Dana is doing. Lets say you pay Clay Guida 2 million and Tyson Griffen 2 million. Do you honestly think we would have gotten that great of a fight if they knew they were getting that much money. Money makes people satisified. It also gives them a false sense of confidence and makes them fight at a slower pace making for boring fights. If you have starving fighters trying to make it in the UFC then we continue to have these tremendous fights that we all see. Just wait a few more years, believe in Dana and what he does with the UFC and then the money will come. In the mean time, we all can sit back and know that the UFC will continue to put on great shows.


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