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Affliction on the verge of losing venue for its first-ever show on July 19

While Affliction’s first-ever mixed martial arts card on July 19 does not appear to be in peril, it looks like the event may require a new venue.

On Saturday afternoon, was informed by a source that a proposed deal between Affliction and HDNet appeared to have fallen through. As a result, Affliction was not able to finalize an agreement to book the American Airlines Arena in Dallas, Texas for its first show.

The event, which is slated to be headlined by Fedor Emelianenko taking on Tim Sylvia, could now be held at The Pond in Anaheim, Calif., instead. That revelation was made by current UFC heavyweight champion Randy Couture while appearing Saturday night as a guest on “Rear Naked Radio” on 105.3 FM in Dallas.

While the collapse of a promotional agreement between Affliction and HDNet doesn’t appear to be a catastrophic loss for the clothing maker’s MMA plans, it could be construed as a setback. According to sources, Affliction and HDNet were discussing an arrangement in which HDNet would televise several matches from the undercard on July 19 as a way to drive buys for the pay-per-view telecast. The card was then also expected to air approximately a week later on HDNet on a tape-delay basis.

The failure to consummate a deal with HDNet is apparently not the first time the new Affliction promotion has lost a potential television partner. According to previous reports, Affliction at one point was going to move ahead with Oscar De La Hoya’s Golden Boy Promotions as a promotional partner. It is believed that Golden Boy could have potentially served as a conduit for a broadcast deal with premium cable provider HBO.

In other Affliction-related news, Five Ounces of Pain has also learned that EliteXC has joined the UFC as the second major North American mixed martial arts promotion to ban its fighters from wearing Affliction clothing during cage-walk entrances.

  • Sam Cupitt says:

    Really? What reason does EliteXC have to ban Affliction t-shirts? I thought they would want to work with them.

  • […] its never a done deal when it comes to a show involving Fedor Emelianenko. Sam Caplan has posted a very interesting article involving the new Affliction show set for July 19th and featuring the Emelianenko vs Tim Sylvia […]

  • Sam Caplan says:

    Yeah, it doesn’t make sense. I’m not sure who made the final call at ProElite, but Gary Shaw has always said they are willing to work with other promotions, so why not allow the fighters to wear Affliction shirts? It’s not like the shirts are going to list an actual date, time, and lineup for the first-ever show. It doesn’t seem fair to the fighters, as Affliction has shown a willingness to compensate fighters very well for wearing their shirts.

  • Zack says:

    So Sam…you haven’t posted to your proelite blog in weeks and no longer link your stories between sites. Is my tinfoil hat on too tight?

  • Sam Cupitt says:

    That’s right Zack. Caplan was typing his stories whilst wearing his Affliction t-shirt.

  • Sam Caplan says:

    I feel an overwhelming need to respond to a comment that was directed at me… which is, that I DO NOT own or wear Affliction t-shirts or clothing. I just need to make that clear. :)

  • Patrick says:

    It’s kinda funny that a lot of folks make fun of Affliction clothing or what not, I’ve got a shirt from them (singular, one shirt, not a wardrobe lol) and it’s a really comfortable shirt made with really nice material. Given I didn’t pay much for it and they usually cost way more than they should, but still, pretty comfy shirt to be honest.

  • Sam Caplan says:

    For the record, I am not making fun of Affliction or its clothing. I am simply setting the record straight that I do not wear their shirts.

  • Will Jones says:

    Hey Sam, I read that another reason Golden Boy backed away fron the Affliction partnership was due to too many chefs in the mma kitchen. But De La Hoya did say that he would revise their mma strategy once the market is less volatile. Do you think it is a mistake and naive to believe that the more welcoming later especially when Golden Boy has great marketing postion now as oppose to later – Goldern Boy’s marketable stable of fighters (De La Hoya, Hopkins, Mossley,etc) are set to retire in the next couple of years. Also, Golden Boy hasn’t really proved that they are a promotion that develops fighters. Curious to hear your thoughts.

  • Kelvin says:

    Those Affliction shirts are horrid…yea I said it.

  • theickysticky says:

    I really hope Gary Shaw puts a ban to the T-shirts with the porn site names on them. THAT would be horrid for prime time tv.

  • Evan says:

    The worst part for affliction is if they fail as an org they still won’t be able to pay sponsors to plug their clothing line at the UFC and EliteXC. Ouch.

  • what is the bigger issue the fights or the shirts, if it is held at the pond then it would be even better, its been a proven venue for so many great fights before.

  • Panama says:

    Seems to me that Affliction needs to stick to clothing and leave fight promotions to actual fight promotions. They must have terrible negotiating skills. They lost deals with Golden Boy, HDNet and American Airlines Arena, and are banned by both the UFC and EliteXC.

    Come on, something’s wrong here. Let’s not take the defense of Affliction just yet, they’re obviously doing something wrong or stepping on toes. Mark Cuban is making all the right moves and for Mark Cuban to not want to deal with you, you’re pretty jacked up.

    I’m pissed that the Fedor/Sylvia fight wont happen in Dallas now. I live in Houston and I had plans to do the road trip and everything. Screw Affliction.

  • mike wolfe says:

    I’m not sure that Affliction is ready to move into MMA promotion. I think they’re in over their heads. They’re going to lose their shirts.

  • Andrej says:

    They do not have much of a shirt to lose if they look that ugly. And that would be a good thing.

  • Andrej says:

    I’m still curious how the Tim Sylvia vs Fedor fight is going to go down thought aswell as how much money they lose to fighter salaries.

  • BJJDenver says:

    I have never understood the complaint about gear getting banned. Does McDonalds allow their employees to wear Burger King uniforms to work? Does the Xerox tech wear a Minolta shirt? I suspect most of it was because it was Dana that started the ban and people love to hate Dana.

    The fact is, when Affliction looked into starting a promotion, they became the competition, simple as that. If TapouT starts a promotion, I’m sure they would suffer the same fate.

    Imo, this was a big mistake by Affliction. They owe a certain amount of their success to the exposure given them by UFC, probably far more than all other orgs combined. Starting a new show is not a profitable move, it takes many years for the promotion to reach the level of UFC, Pride or K1. Now they have lost their exposure and are at risk of losing their show. They should have just kept steamrolling, rather than giving TapouT the opportunity to “take over” in the UFC.

  • Echolocating says:

    I only have one thing to say about Affliction shirts… NO FEAR!!! 😉

  • Kenny the Swede says:

    Doesn’t affliction mean suffering or misfortune? Who the fuck would want to wear a shirt that says “Misfortune” all over it? I blame you. Yes you, you dumb ass fuck who went and bought a shirt that says “oh, look at me, I’m “Afflicted”, I’m feeling pain and experience difficulties. Who the fuck cares? Every time I see someone wearing an affliction shirt, I see the word “Pussy” tattooed on their forehead…and….ummmm…
    OK, really I’m just pissed that it looks like Dallas is going to lose the Fedor fight, but someone has got to pay!!!! Shit, and now look…I’m afflicted

    and I don’t even have a fucking shirt.

  • Reaser says:

    Not here, but other sites; funny how when UFC banned Affliction it was a HUGE story and Dana White was making fighters starve and not even be able to afford to feed themselves.

    Now EliteXC does the same and somhow Gary Shaw is brilliant, hahaha….

    Still, hopefully it gets it’s own story here instead of a little hidden comment at the end of the post, I want to read about what fighters in EliteXC make and how much money they are losing and how Gary Shaw is ruining MMA…

  • #13 what do you think it will take for the people who have only watched ufc to get fedor on a big ppv event , so they can watch arguabley one of the greatest of all time fight someone with some cloudt here in the usa. many times at work we will argue about who is the best fighter in the world, i will say fedor and most people respond with who is fedor, i never heard of him and i just wanna say wtf where have you been?

  • Reaser says:

    Did you just # your own post???

    hahah, jk….

    I wonder that myself, not one other person around where I live knows who Fedor is, its ridiculous, but everyone around here also thinks Kimbo “the Clown” Slice (clown according to fights in the UFC and they have no idea what EliteXC is (probably a good thing they don’t as they are potential future fans of REAL MMA)…

    Good idea for someone to write about, but the simple answer would be to say, you answered it yourself, the people who have only watched the UFC aren’t going to order a random new promotions PPV for Fedor because those people only watch the UFC.

  • mike wolfe says:

    #22 and 23

    I’ve said it before and I’ll say it again: MMA is a fast moving sport. If you’re not fighting regularly, newer fans don’t know who you are, and the focus naturally shifts to other fighters. Time passes, your skills diminish, fan interest drops, and eventually so will your paychecks.

  • Reaser says:

    #24, thats good in theory except for whenever Fedor does fight next, his paycheck will be larger than any other fighter is getting on the per fight basis…

    It’s not because fans are new, its because they aren’t fans of MMA, they are fans of UFC, or they are just uneducated.

  • Evan says:

    “It’s not because fans are new, its because they aren’t fans of MMA, they are fans of UFC, or they are just uneducated.”

    its the causal/new/uneducated fans that make or break a sport. The die hards are already there and will probably always be there…no commissioner is the least bit concerned about the die hards.

    Its the causal/new/uneducated they are worried about keeping.

  • Reaser says:

    Sorry #26, I’m failing to see what that has to do, at all, with Fedor and how much he’s going to make for his next fight and why fans of UFC don’t know him.

    I already said why they don’t know him, because he doesn’t fight in the UFC, thats pretty simple…

  • […] is going to have to find a new home since Affliction’s deal with HDNet has fallen through, as reported by The event was tentatively scheduled to take place at the American Airlines Arena in Dallas, Texas, […]

  • i had thought maybe for a moment that a certified barely ex ufc champ fighting fedor would peak some intrest but im afraiad it isnt because its not randy, and maybe that wouldnt even do it, i almost think that if theses guys left ufc and went to srikeforce or elite xc we could get some kinda gauge on the overall difference between mma fans and ufc watchers, i almost wish fedor to go back to japan, fight in dream and hope dana tries a little harder to set something up with them because he dosent want to put his guys out against the the other u.s orgs but it seems like every thing is messed up and it would take the united nations to work this one out. a little overdramtic but damnit there is gotta be a way to get him to fight in a cage over here, him kicking mark colemans ass just didnt satisfy me, cant we just put our heads together and come up with something other than , he just has to sig n with the ufc because i dont think that is gonna happen.

  • Evan says:

    “Sorry #26, I’m failing to see what that has to do, at all, with Fedor and how much he’s going to make for his next fight and why fans of UFC don’t know him.”

    I was just taking your point a little further and looking at another angle…I should have said “I agree with that” to start off with my post. :)

  • C.C. says:

    UFC bans Affliction = Uproar all over the internet about how Dana White is bad, evil, runs over puppies for the fun of it, etc.

    Elite XC bans Afflication = one tiny little sentence buried in a bigger item, with no further comment.

  • Michaelthebox says:

    Affliction is seriously fucked.

    The UFC banning Affliction was a serious blow, but over time they could put pressure on the UFC by offering non-UFC fighters higher sponsorship bonuses, forcing the UFC to increase their own payouts. Now, with EliteXC banning Affliction too, there aren’t any major North American organizations that can reasonably compete for top fighters, which means Affliction ain’t ever getting back in the UFC’s good graces without crawling on their belly.

  • Evan says:

    “UFC bans Affliction = Uproar all over the internet about how Dana White is bad, evil, runs over puppies for the fun of it, etc.

    Elite XC bans Afflication = one tiny little sentence buried in a bigger item, with no further comment.”

    Pretty telling, eh?

  • Grape Knee High says:

    “For the record, I am not making fun of Affliction or its clothing.”

    Maybe you should. The only thing good about Affliction is that they’re able to provide more revenue for fighters. Well, maybe there is a second thing. It is likely that the drunk meatheads that buy Affliction shirts might actually walk around shirtless otherwise so I guess we should thank them for that. Lesser of two evils and all.

  • mike wolfe says:

    #25 Reaser:

    I think you hit the nail on the head when you said “whenever” Fedor fights. Still waiting for that; hope it happens soon. He’d better hope there’s going to be big publicity and accessible television, or he’ll be on his way to being the best fighter unknown to the majority of the MMA audience, which continues to grow in his absence. And if his fights don’t generate big gate, how long can anybody afford to pay him millions or whatever he’s asking on a per fight basis?

  • mike wolfe says:

    #33 Evan:

    White should have some fun with this. Tell everybody they can’t wear women’s underwear on their way down to the octagon. Some blogger would complain, cite it as proof that he’s evil, and insist on a fighter’s right to do so.

  • Evan says:


    Its amazing isn’t it Mike?

  • Reaser says:

    #30, I get it now, hah….

  • Sam Cupitt says:

    EliteXC isn’t that big of an organisation. Sure they may be the second biggest MMA organisation but the fact they are banning Affliction clothing is just rather a stupid afterthought at the moment. Once more details come about we will be sure to make a post about it. But right now its just a “WTF” sidenote.

  • Reaser says:

    Thanks for the update Cupitt…

    I think most people were just wondering why it was “buried” while when the UFC did it the internet crashed with all the anti-UFC and anti-Dana White people flipping out…

    Not trying to speak for others but I’m sure people are waiting to see if it will be covered the same as when UFC made this decision, aka Dana White is screwing over fighters, ruining MMA, etc…

    Somehow (this is by no means a shot at the great 5oz staff) I’m guessing most MMA writers will spin this where its “ok” that EliteXC did it and its not a big deal…

  • Sam Cupitt says:

    The difference between the UFC banning Affliction clothing and EliteXC banning Affliction clothing is that the UFC is the king, and they don’t want to give a lesser organisation some free promotion. EliteXC on the other hand just kind of looks like the UFC’s little brother with the highpitched voice saying, “yeah me too!”.

    When the UFC does it, its basically, “oh Dana, you so crazy”.
    When EliteXC does it, it’s “Oh Gary… you crazy.”

  • Reaser says:

    Oh I know the difference, I just was speaking for others like I said I wasn’t trying to do…hahah…

    either way, hopefully your write something on it when more “info” comes out…

    You could also throw in how Gary Shaw is one of three men who are responsible for “ruining” boxing and how he’s now coming after MMA to do the same…

  • Reaser says:

    hopefully YOU….not your, obviously…

  • Sam Cupitt says:

    I think Don King wears that crown so much more mightily than anyone else ever will. Besides, we don’t want to annoy Matt Lindland by posting Dana’s exact thoughts as us MMA websites always do.

  • Reaser says:

    Don King is the “King” of “ruining” boxing, but Arum and Shaw are right there behind him.

    Personally, I think all three are a disgrace to combat sports and all sports in general, but thats just me…

  • Sam Cupitt says:

    People bag out MMA’s organisation based policy and that the best fighters don’t get to fight each other. This system is so much better than the “open slather” system of boxing. The idea of letting fighters travel in and out of promotions is all right and good in theory but it won’t work when put into practice.

    If you have one central meaningful belt in each division which everyone is meant to fight for, it still won’t be long before some fighter feels disrespected because they aren’t getting their shot and then someone with money will set up another belt. Then before you know it we’ve got 4 different major belts, with 4 interim belts and like 20 weight divisions.

    The current system works so much better than boxing ever will again. I much rather a sport run by an organisations rules than by a promoter’s cheque book.

  • Reaser says:

    Couldn’t agree more…

    Not really what your talking about but its one of the reasons I’m mostly against cross-promotion, because as you see now any clown with money if saying he’s starting an organization, but the thing is, he just signs 1 fighter, or 1-8 fighters and calls it an organization, when in reality its just a way to be a promoter.

    That’s why I always say cross promotion in MMA is basically moving towards a boxing model, 20 different “champions” per weight class, promotions already making up their own weight classes (like EliteXC and the 160 division, etc) so that will lead to even more weight classes, cross promotion will bring 20 weight divisions with 20 champions per weight class, like in boxing how no matter what fight you watch both guys are walking to the ring holding a million belts, EVERYONE is a champion, its ridiculous.

    I’m sure you’ve see it, maybe not and I’m no UFC fanboy, furthest from it really, but thats why I always “propose” that for MMA there becomes one American based organization (UFC) and one Japanese based organization (DREAM? WVR?) and then those 2 “run” the world of MMA, that would mean two champions per weight class yes, but then perhaps MMA would have its AFL-NFL merger like what made the NFL so popular and it’ll be a worldwide MMA setup with two organizations/”divisions” and UFC would send Japan org. over some guys for the tourneyments and grand prix’s and the two organizations could do a minor fighter sharing agreement where the two champions in a weight class fight for the Unified title. Just an idea, basically what I always wanted to become of UFC and PRIDE back in the day, and since UFC will never, again, get into Japan this is the best idea I have…

    Plus people argue for cross-promotion to see the best fight he best, but if there’s only two top/PRO organizations then thats where the best would fight, meaning you would see the best against the best.

    but really, I agree, as it stands now MMA’s setup is much better than Boxing’s…

    Just wanted to share my thoughts (minor rant) on people that keep saying MMA NEEDS cross-promotion when in reality, to me, that sends “us” even closer to a boxing model, with multiple champions, too many weight classes, leads to best not fighting the best because each promotion would want to protect it’s fighters, etc….

    Cross Promotion equals boxing model, at least in my view…

    Would rather see UFC dominate here and DREAM or WVR (those two should really just join forces) do it in Japan and there ya go, 2 Major pro MMA organizations…

  • Fight Fan says:

    Reaser you’re against too many weight classes not cross promotion. With no cross promotion we will never have a true champ. Is Anderson Silva the true MW champ? is BJ the best LW? would Fedor have beaten Randy in the UFC to become undisputed HW champ?.
    There is a lot of money in MMA now and there are going to be multiple org’s anyway (with whatever weight classes they want) with no cross promotion we are going to have ten HW champs (Elite, Dream, IFL, WVR, UFC, Strikeforce etc.). At least with cross promotion we can find out which one is the true champ.
    Also with cross promotion we could have official rankings (how I don’t know). And people such as Dana White would have less influence on who becomes champ (he would want the best fighter to be champ rather than the most marketable).
    Would Cung Le beat Anderson Silva? say whatever you want but without cross promotion we will never know…and I for one, want to know. I hope this Affliction works really well and cross promotion takes off so MMA is saved from a slow divided demise.
    Besides with all due respect I don’t think cross promotion has anything to do with the amount of weight classes in boxing or the amount of belts. Cross promotion in boxing unifies belts, which is really decreasing the amount of legit belts. As it stands now in MMA there are maybe 8-10 major org’s with 8-10 belts. Lets unify them.

  • Fight Fan says:

    If we could have just 1 or 2 org’s that would be fantastic but I just can’t see that happening. I hope it can but I won’t hold my breath.

  • […] Sam Caplan at is reporting that the July 19th show scheduled by the new Affliction promotion may be in jeopardy. […]

  • Reaser says:

    #48…What boxing are you watching, every fighter has a title, and the reason the best don’t fight the best in boxing is because promoters protect their fighters, which would also happen in MMA. You think UFC would want to risk their champion losing to someone from Strikeforce? Or DREAM LW champ fighting the EliteXC LW champ??

    There are no belts to unify in MMA because the other belts are worthless. Cung Le isn’t even a top 10 MW, so not sure why people keep saying him and Anderson Silva.

    So you think that the winner of Lawler-Smith should fight Anderson Silva to unify the titles??? Two guys who washed out of the UFC because they couldn’t win (Lawler lost his last 2 UFC fights and Smith was 1-3 in the UFC)…

    Don’t tell me what I’m against, yes too many weight classes, but also too many champions and cross promotion…

    because again, for the reason’s stated in my previous post, cross promotion is basically moving towards a boxing model…

    EliteXC has one top 10 (in his weight class) fighter in their entire promotion, and he’s not even one of their “champions”…so your trying to tell me their titles “mean” something??? Should Bobby Southworth has fought someone in the UFC to unify the strikeforce title with UFC’s??? KJ Noons against BJ Penn!?!?

    That’s why their should be 2 at most, top promotions, not 10 to 20 each with their own champions, rules, weight classes, etc…

    Look at Adrenaline, they call themselves an organization but how many fighters do they have? Exactly, they are just gonna cross promote with other’s, so its more like a promoter with a stable of fighters, and since he says its an organization he can fabricate all his guys into saying they are “champions.”

    Take the entire weight class statement out of my previous post and then think about what I was saying, because that was only meant to show that Gary Shaw is “making up” weight classes to benefit one fighter, and that even backfired on him…

  • i donthink the ufc can even boast that they have there best fighter in all weight classes, should take a cue from pride and have tournaments ,not open weight grand prixs but weight class specific only tournaments ,so much more interesting than the interm belt lable, which is not fair.

  • […] their broadcast deal with HDNet, which in turn has caused some venue-fumbling for their inaugural July 19 show: “…A proposed deal between Affliction and HDNet appeared to have fallen through. As a […]

  • Reaser says:

    Well besides HW they have the best….

    Best LHW, best MW, best WW, arguably the best LW and zuffa owned WEC has arguably the best FW….

    and they will never have tourneyments again

    Though I wish they would maybe once a year, a summer (all-star for lack of better word) style grand prix, one division a year, so it rotates on a 5 year basis…Imagine the tourney they could put together with Lt. Heavies and Welterweights, even Lightweight….

  • […] their broadcast deal with HDNet, which in turn has caused some venue-fumbling for their inaugural July 19 show: “…A proposed deal between Affliction and HDNet appeared to have fallen through. As a […]

  • Fight Fan says:

    Reaser you say they are the best but how do you know. You don’t!. Most of the world highly regaurded LW MW HW fighters fight out of the UFC.
    Boxing has a lot of weight classes, yes but NOT because of cross promotion amature boxing has the same and there are no promotions. Elite XC is starting their own weight class, is that because of cross promotion? no. If you don’t want to know who is the best stick to what we have now, and let Dana tell you who the best is.
    You say Cung Le isn’t even top 10. How would you know, he hasn’t lost yet. How about lindland? Kang or Jacre. Would Sakuraba beat Silva?. You can say what you want but a lot of peopl said that it was highly unlikely that Randy would beat Tim. You don’t know until it happens.

    “EliteXC has one top 10 (in his weight class) fighter in their entire promotion, and he’s not even one of their “champions”…so your trying to tell me their titles “mean” something??? ”

    No thats the opposite to what I’m saying. Belts don’t mean much (including the UFC belts) unless they are unified, like undisputed world champ.
    Is the UFC champ the world champ? I want to find out,

    “don’t you.Don’t tell me what I’m against, yes too many weight classes, but also too many champions and cross promotion”

    So you’re against cross promotion without the extra weigt classes? and too many belts seems invalid because ther are already 10+ HW champs. If cross promotion could happen without the belts or weight classes would that be OK.

  • Fight Fan says:

    Olympic boxing weight classes:

    Light Flyweight | Flyweight | Bantamweight | Featherweight | Lightweight | Light Welterweight | Welterweight | Middleweight | Light Heavyweight | Heavyweight | Super Heavyweight

    Nothing to do with cross promotion.


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