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Fedor’s NYC M-1 Press Event

At 5:21 PM (New York time) last evening, Fedor Emelianenko entered Mark Ecko headquarters in New York City, accompanied by several other well-dressed gentlemen and two stunningly beautiful women (whom we all later learned were the Russian interpreters for Fedor and Vadim Finkelchtein, Fedor’s manager) for the official announcement of his signing with M-1 Global. And for whatever reason, I was invited.

As expected, Fedor looked calm and almost indifferent to all the hoopla surrounding the event. He wore a navy suit, a blue shirt and a blue and black tie and looked particularly sharp. Kind of like an assassin. I know what you’re probably asking yourself, and yes, he still looked VERY badass!

Kicking things off at the press conference was Mitchell Maxwell, the M-1 global chairman and a 34-year veteran of the entertainment business who sits on the board of Sibling Entertainment Group, Inc. (they’re the folks who bought M-1). Mitchell first thanked Fedor and Finkelchtein, without whom, he said, “We wouldn’t be here today.”

Mitchell spoke rather candidly about M-1’s objective: “to take mixed martial arts to a place where it’s respected as a sport all over the world.” Mitchell admitted M-1 is at the moment an underdog and reminded us all of other great sports underdog triumphs, such as the 1969 Mets (I’m a Mets fan, so he won me over with this one) winning the World Series, this year’s Stanford football team that beat USC, Buster Douglas knocking out Mike Tyson, and finally the 1980 US hockey team that stunned the mighty Soviet squad. “We’re here to play,” Mitchell said.

Despite M-1’s burgeoning underdog status, Mitchell explained that M-1 endeavors to accomplish great things. How great? “Mantle in ’56,” “the ’72 Dolphins,” and “Magic Johnson every night,” he cited. Mitchell said he hopes to bring “entertainment and theatricality” to the world-class athletes of MMA, and based on the information in the press kits given out, he’s got the entertainment background and successful track record to do just that.

Later on, Mitchell said that M-1 will work to make MMA more “fan friendly.” This includes “more pomp and circumstance and theatricality” (translation: We’re picking up where PRIDE left off in terms of production value), fights with champion vs. champion, and an emphasis on “a respect for fighters, their well being, and their health.”

Mitchell then introduced the legendary Monte Cox, who will serve as M-1’s President and CEO. Monte, donning a suit and tie for the occasion, declared, “If you don’t think this is a big deal, look at what I’m wearing.” He said that M-1 is “looking for the best opponents” for Fedor. “We want to do something special,” he added.

Cox explained that he’d received several offers from other MMA promotions, none of which he accepted, and when M-1 approached him, the first thing he told them was “Get Fedor.” Ten weeks later, they got Fedor and Cox became president/CEO. Cox expressed what seemed to be a genuine desire “to work with other organizations.”

Vadim Finkelchtein spoke next (through an interpreter, of course) and didn’t have too much to say. He reminded us all that M-1 has been around since 1997 and said that it’s as big in Europe as the UFC is in the US.

And then came Fedor, the man of the hour. He expressed satisfaction with the M-1 team, whom he said “are the best at what they do.”

Up next was the Q&A portion of the program, the highlights of which are as follows:

Why M-1 and not UFC?:

Fedor explained that M-1 is a “global company” that will allow its champions “to meet with different champions.” Fedor feels that M-1 will have the strongest fighters, and that M-1 fighters will be treated the “most respectful way.” Take that as you will, folks. Finkelchtein added: “We don’t think today that the UFC is a global organization.”

Fedor’s M-1 debut?:

Cox said that M-1 is looking for a TV partner, “which will let us know where and when we’ll go.” An opponent and a date for Fedor’s first fight under the new M-1 banner will be announced “soon.”

A fight with Randy Couture?:

“I’m very pleased to hear Randy spoke so highly of me,” Fedor admitted after being told that Randy said there’s nothing left to prove if he cannot fight Fedor. According to Fedor, he met Randy in Prague and that Randy expressed “warm feelings.” Fedor concluded, “Nowadays, he is the strongest fighter, and it would be an honor to fight him.”

Other M-1 fighters?:

Maxwell said that a stable of M-1 fighters will be revealed in the next few days. “Today is Fedor’s day,” he said.

Fedor’s contract?:

According to the press kit literature, “Fedor signed a two-year contract for six fights with a very attractive extension option,” said Finkelchtein. According to Maxwell, “Fedor is being paid commensurate with his status as the MMA greatest fighter.” No specific figures were published.

Here’s something I thought was cool. There’s a clause in Fedor’s contract that will pay the UFC champ an addition $1 million (on top of whatever else the UFC will pay him) to fight Fedor, and the winner will receive a bonus of another $1 million.

Are there limitations in Fedor’s contract? “The short answer is no,” said Maxwell. I’d like to know the long answer, but this will have to do for now.

Did Fedor avoid fighting UFC heavyweights?:

A slightly grinning Fedor calmly answered, “I didn’t avoid any fighter,” and explained that PRIDE pushed for a fight between Fedor and Tim Sylvia (who was the champ at the time), but it was either the UFC or Sylvia who rejected the fight.

M-1 and elbows, knees, and universal rules?:

Cox said that M-1 is looking for a set of unified rules, and that the current rules are PRIDE rules, which will have to change when M-1 hits US soil.

Other M-1 heavyweights?:

Finkelchtein named Aleksander Emelianenko, and he and Fedor both said that there are some very tough, talented up-and-coming-Russian fighters who are not yet known by the American fan base. Finkelchtein later told me, “In reality, there are a lot of fighters not in the UFC who are some of the best fighters in the world.” According to Fedor, Aleks received a “low ball” offer from the UFC.

If Fedor is #1, who’s #2?:

I was expecting Fedor to name Josh Barnett or Rodrigo Nogueira, but he surprised me with his response: “I don’t consider myself number 1. I haven’t fought lots of fighters, so I cannot claim that.”

After the Q&A concluded, I made my way over to where Fedor and Finkelchtein were seated. First I asked them if Fedor will be competing in the World Sambo Championships. The answer was a resounding “yes.” Fedor will be competing in the World Sambo Championships on November 7 in the Czech Republic and “he will be representing Russia.”

I then asked Fedor, Finkelchtein, and Cox about what whether Fedor will fight for, the M-1 heavyweight championship. All three echoed the same sentiment: nothing about weight class champions has been finalized just yet, but the emphasis seems to be on crowning a true world heavyweight champion, and not just an M-1 heavyweight champ. “He’ll fight for the world championship when he fights Randy Couture. We want to have a real, true champion of the world,” Finkelchtein said.

After that, Fedor took a picture with me and signed some stuff I brought. What a guy.

Other MMA Items from last night…

I caught up with former PRIDE executive Jerry Millen and told him that Pride 33 was the best card of 2007 – hands down! – and he explained that he helped put together Diaz vs. Gomi and Henderson vs. Wanderlei, despite some objection to Henderson getting a title shot before Rogerio Nogueira. Did you know that after Diaz beat Gomi, he called Millen to thank him for the opportunity to fight in PRIDE?

We spoke some more about PRIDE and the UFC, Anderson Silva’s dominance, Wanderlei Silva vs. Chuck Liddell (which he seems to think is a go), Big Nog inevitably becoming UFC heavyweight champ, Randy, and lots more. Suffice it to say that Millen does not like Dana White at all!

As for what he’s up to in the MMA world, Millen told me that he’s received plenty of offers, but that he’s waiting for the right one. My fifteen-minute conversation with Millen could be its own post –and a fascinating one at that – but overall, he was quite accommodating and showed plenty of love for 5 Oz. of Pain.

I also had a chance to speak with ProElite/EliteXC president Gary Shaw. I’m a long-time Nick Diaz fan, and anyone who embraces and appreciates Nick the way Shaw does is OK in my book. I told Gary (I called him Mr. Shaw) that I thought the November EliteXC card is looking good so far, and he mentioned that he’s signed another big name (BIG!) for the November card. You’ll see soon enough who I’m talking about…

Finally, I caught up with Frank Trigg, who said that the news of him signing with the WEC is “all Internet hype.” According to Trigg, the WEC never even made him an offer.

  • ponta says:

    Nice coverage, gave me more answers than most. If anyone can handle this type of pressure, it’s Fedor. Still, what happens if he loses?

  • Jeremy says:

    Nice report Matt. The clause in Fedor’s contract about fighting the UFC Champion is very interesting, I can’t wait to see how that plays out in the days to come with Couture’s press conference and the pending arbitration/litigation he might end up going through with the UFC.

    I am also very interested to see what happens with Monte Cox’s stable of fighters now. He has said they are not under contract to him so that they can come and go as they please, and also that if they are intending on signing with M-1 that they will need to get new management. Don’t know what’s going to happen with all those fighters and if they think Monte will still have the time to manage them properly with his new position. I thought Monte Cox’s involvement was the biggest news from the press conference.

  • Why were the Ecko offices used as the venue, is he a part of the investment group?

  • Ben Fowlkes says:

    I asked Mitchell Maxwell this very question. He would only say that Ecko “was a friend” of some of their associates, and allowed them to use it so they could have a nice venue. And it was nice. Open bar, free t-shirts, racks of clothes and modern art pieces on the walls. Still, it makes me curious.

  • Yeah, I am of the opinion that when millions of dollars are involved nothing is done “just because.”

  • jameson77 says:

    This is great. The UFC was starting to feel like a monopoly and it would have been a shame for a Legend like Fedor to be under Dana Whites thumb

  • […] UFC will pay him) to fight Fedor, and the winner will receive a bonus of another $1 million.QUOTE] Five Ounces of Pain | Fedor’s NYC M-1 Press Event The same can be found on various other internet sites including Esquire. Here’s info on the […]

  • […] fighters, so I cannot claim that.? -Fedor Emelianenko October 2007 at Fedor?s NYC M-1 Press Event Five Ounces of Pain | Fedor?s NYC M-1 Press Event Maybe you guys should go flame Fedor himself. He may not be #1 but I’ll bet he’d still walk […]


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