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Report: Spike TV and the UFC don’t have a deal yet

Remember that Multichannel News report several weeks back claiming that Spike TV had signed a new TV deal with the UFC that would garner the UFC around $100 million?

Yeah, well, Multichannel News was full of it.

According to a report on, Spike TV Senior Vice President of Sports and Specials Brian J. Diamond pretty much denied the report.

Negotiations are ongoing, and both sides are optimistic a deal will be done, but when asked about a nine-figure deal reportedly on the verge of being signed, Spike TV Senior Vice President of Sports and Specials Brian J. Diamond didn’t miss a beat.

“Don’t believe everything you read,” he said flatly to (

In fact, Diamond said it’s impossible to estimate when a deal may be finalized until negotiations are further along.

So there you have it, no deal has been signed as of yet. There’s still time for ION television to get into the bidding and find a mid-season replacement for the Golden Girls.

You can read the full report by clicking here.

  • Handover Fist says:

    Why no interest from ESPN?

    I know they might have to bump some of their other quality programming, like the work team cup stacking championships or the one millionth airing of the 03′ WSOP, but it seems ESPN would be eager to jump on board the fastest growing sport in the world.

  • It’s not the $100 million figure that was off the mark, it was the “deal being done” part. Spike TV was said to be unhappy about the leak of the $100 million figure because it led to other parties that they are negotiating with (TNA) to want more money than they were otherwise going to be getting.

  • HandoverFist— ESPN is not interested in paying the kind of money that Spike TV is willing to pay for the UFC, mainly because UFC programming would mean a lot less to ESPN as a whole than it does to Spike TV. I’m sure ESPN would make a decent offer but it would not be in the range of Spike TV’s offer.


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